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Introduction to shopping hierarchy in North West London

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Introduction I am going to try to find out if there is a shopping hierarchy in North West London. My coursework is going to be carried out in 4 different shopping areas that I chose in North West London. So is there a shopping hierarchy in North West London? With my predictions I hope to show that different shops in North West London have different locations. Some has better transport connections. I also hope to shows that different high order, middle order and lo order shops focus on different products and their prices and how does the size of shopping area affect the products and their services. Below is my 5 hypothesis. A hypothesis in other words prediction is about what I expect to find put while doing my investigation. Hypothesis 1 There are more high order shops in Brent-Cross than in Edgware Broadwalk shopping centre. Hypothesis 2 High order shops such as Brent-Cross and Edgware shopping centres area tidier than Pennine Drive and Golders Green. Hypothesis 3 Most people visit the shopping area from a short distance. (Near where they live) Hypothesis 4 People will spend more time in Brent-Cross shopping centre than in Golders Green. What is a shopping hierarchy? Shops can be placed into a hierarchy based on the services they provide. At the bottom of the hierarchy are small shops selling low order, convenience goods (e.g. ...read more.


Those who live far might find other shops and shopping centres around theirs area and will not need to go to shopping centre such as Brent-Cross. I feel that people are going to spend more time in Brent-Cross than in Golders Green because in Brent-Cross they have wider range of shops and services, so people will spend more time walking between the shops and looking at its goods. These are the maps of my 4 study areas: Now I am going to describe each of the 4 study areas that I've chose. Pennine Drive This shopping area is located in NW2 London. It is close to A41- Hendon Way- main route in and out of London. Nearest tube stations within 1 mile are Brent Cross (around 24 minutes to the North) and Golders Green. Also the location has Cricklewood over ground station. The shops that Pennine Drive has are mainly low order shops. The shops were built in the 1930s to serve newly built housing estates called the Pennine estate (residential area). Generally, Pennine Drive has small shops because they were built a long time ago. Pennine Drive has 15 shops including Post Office, Pennine Wines, and Commercial Cleaning Service. Shops in Pennine Drive have flats above them and shopping area is surrounded by houses and it is mainly the family area. ...read more.


Routes: 102, 112, 113, 142, 143, 182, 186, 189, 210, 232, 266, 326 and C11. Edgware Broadwalk Shopping Centre The Mall, or The Mall Broadwalk (TMB), formerly known as The Broadwalk, is a shopping centre located in Edgware, London. It is owned by The Mall Company. The Mall Broadwalk is a single storey shopping centre and holds over 30 shops including Sainsbury's, Marks and Spencer, New Look, Top shop Burtons, Bay, and Evans, as well as public toilets and baby changing facilities. It is principally a shopping and residential area and is known by those who regularly use the London Underground as being one of the northern termini of the Northern Line. Nearby tube stations * Edgware tube station * Burnt Oak tube station * Canons Park tube station I am going to collect my data in order to test my 4 hypothesis. I am going to do this by giving questionnaires for people in the shops and shopping centres to fill in on their opinions on why they shop at these shops or shopping centres. I'll know the shops in these areas because in Brent Cross the shops will be marked onto a base map. In Edgware Broadwalk the shopping centre has a base map as well. However, in Golders Green or Pennine Drive I am going to use the internet and other sources and my own knowledge to find out numbers of shops in there. ...read more.

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