Investigate the shopping centres of the Kingston Area and their patterns of use.

Authors Avatar

Aim:

To investigate the shopping centres of the Kingston Area and their patterns of use.

Introduction

Kingston Upon Thames is a large Royal borough situated in the South west of Greater London. There are many shopping centres situated within the borough of Kingston that I will be investigating. Kingston town centre is the main focal point in this area as it is clearly larger then any of the other outlying town. We will be analysing the patterns of use for each of the various shopping centres and will then draw conclusions. The shopping centres in which we will be investigating are Kingston Town Centre, New Malden High Street, Kingston Road, Richmond Road, Ham, Surbiton, Surbiton Park Parade, Burlington Road, Chiltern Drive, Alexandra Drive and Villiers Avenue.

Here is the Kingston Area in relation to London:

On the next page is a map of the Area of Kingston our investigation will be taking place in (Fig.1).

Chosen Hypotheses:

1)

The Larger the shopping area:

       - the larger the sphere of influence

       - the greater the average travel time

       - the more services present

I have chosen this hypotheses because it is obvious that the larger shopping centres will have more shops and services, thus they attract more people, causing the sphere of influence to increase, which in turn causes the average travel time to the shopping centre to increase.

2)

People will visit different shopping centres for different goods at different frequencies.

I have chosen this hypothesis as it is fairly general and it will allow me to generate a decent amount of data to analyse. I feel this hypothesis is true as people will be attracted to different shopping centres. Also the type of goods they are buying will cause them to come to each shopping centre at different frequencies. The method of transport someone has used may help to determine what goods that person will purchase, or the goods that a person intends to purchase may determine which mode of transport they utilize.

I will also investigate the different goods people buy compared with the mode of transport used.

3)

People will visit different shopping centres using different modes of transports at different frequencies.

Join now!

I feel this hypotheses is true as people will be attracted to different shopping centres, but will use different modes of transport to get there. Also the type of goods they are buying will cause them to come to each shopping centre using different modes of transport. I will hope to find relationships between what was being bought among the shopping centres and with what method people travelled to each shopping centre. The method of transport someone has used may help to determine what goods that person will purchase, or the goods that a person intends to purchase may determine ...

This is a preview of the whole essay