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Is there a Shopping heirarchy in Brent

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Chapter Page Numbers (1) Introduction 3, 4, 5, 6, 7, 8, 9, 10, 11 and 12 (2) Method 13 and 14 (3) Data Presentation 15 to 34 (4) Analysis 15, 16, 17, 18, 19 and 25, 26, 27, 28, 29 (5) Conclusion 35 and 36 (6) Evaluation 37 and 38 This coursework is based on shopping patterns in Brent which will be the result of an investigation involving collection of data through field work. This will involve comparing two different shopping centres in Brent, which include Harlesden and Brent South Retail Park. The main purpose is to investigate whether or not there is a shopping hierarchy in Brent. To do this I will construct a questionnaire, which will provide me with the information about peoples shopping habits, which will also allow me to make a comparison between large shopping centers and low order businesses. My hypothesis is that most people do not travel great distances to buy a newspaper or food but they are prepared to travel further to purchase clothes, jewellery or furniture, which are expensive and bought less often. There are three main broad types of questions to investigate, in relation to the main aim. These include: * Is there a shopping hierarchy in Brent? I have chosen this question because it relates the most to the main aim. I predict that Brent South retail park will have a bigger sphere of influence than Harlesden, as it sells high order expensive goods which are bought infrequently. * Does the internet affect shopping centres? How? I think the internet does affect shopping centres by attracting more and more people to shop online for having cheaper deals, more variety etc. * Does the environment influence shopping patterns? Why My prediction is that the environment does affect the shopping patterns because, the more pleasant a shopping centre's environment is, the more people will be attracted to it. ...read more.


This is because they know the area well as they live close to this shopping centre and it does not take much time for them to come here. The cost of fuel and travel expenses is far less when the shopping centre is located within close vicinity which inevitably attracts more consumers of the local area. Graph A7) this bar chart shows that number of people who shop here for different reasons. Most people say that the quality of the products sold here is good, this is followed by number of people saying that they live nearby and then by number of people who shop here because of more variety of the products. The graph also shows that the cheap prices of the products in this area do not really influence the number of shoppers. However, the quality of the products is more of the consumers primary concerns. This shows that more people care about the quality than the price of the products, which seems to suggest that people are willing to spend more money for a better quality. Therefore Brent South shopping centre aims to target high class, rich people. This agrees with the findings presented in graph A3, which shows that most people spend over a �100 for shopping. Graph A5) this doughnut graph shows if people shop online. 20 people said that they shop online. This saves money and time by not travelling, cheaper deals on the net and able to make comparison between different sales - more variety on the net, able to browse through stocks which are not on display in stores, ultimately being more convenient etc. However not as much people shop online the reason could be unable to access the internet or unable to view the item up-close and personal for quality checking, e.g garments often have to be felt for their texture and quality or have to be tried on for the perfect fit. ...read more.


Improvement: Improvements could be made by carrying out this method at different times of day or week so I can easily compare them and make it trustworthy for example comparing results given on a week day with results given on a weekend. Environmental Quality Survey Pros: * This method helped me to obtain and find out an average environmental quality score of the area and how well maintained each area is. * I did two environmental quality surveys to find out an average score of the area Cons: * As time is always an issue, I was not able to go to all of the sites required. Improvement: I could have changed the scale from 1 to 5 to 1 to 10 for more for precision and spent more time on this method so I could take an environmental quality survey of at least five sites to find a mean score for more reliability. I also could have let the pedestrians score the environmental quality survey to learn about their opinion about the environment of that particular area. I think my results are fairly accurate. I did not make any errors when collecting my data. If I repeated my investigation at a different time/season then my results may be different because of factors like the weather affects my results. If I did this investigation in summer there would be a lot more customers because they may be off from work. I think the same for my conclusion. When evaluating my work I think it is a good idea to discuss the locations futures. The internet is becoming a huge industry with the amount of people shopping online increasing may put pressure on these shopping centres. In the future these shopping centres may have to be closed down due global warming. The following are the websites I used to collect my secondary data: http://maps.google.co.uk/maps?hl=en&tab=wl: High Street Harlesden, Brent, London NW10, United Kingdom http://maps.google.co.uk/maps?hl=en&tab=wl: Brent Terrace, Barnet, London NW2, United Kingdom ?? ?? ?? ?? 1 ...read more.

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