marketing strategiesI feel that the best way in which Show Airlines can minimise the negative externalities which may cause them a lot of unexpected costs, is to put in practice benchmarking

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Keval Shah                Management Accounting

Task 7

The Environment

  • Air Pollution:

This is the pollution that the business may emit into the atmosphere, as well as the constructors producing carbon dioxide as they build the new investment. If this is the outcome, then there are many affects it will have on the natural surroundings of the area as for example, acid rain may be created which will lead to the destruction of forestry area’s and also plants and habitats for natural wildlife. This can also affect neighbouring countries as clouds move through the winds and also threw streams of rivers.

        Once the investment has been built, pollution will be cause by more traffic being on the roads, as there will be more locals who are trying to make money of the tourists by showing them around, and also this lead to the area being more congested.

How to Minimise This Negative Factor

        Show Airlines will make sure that their wastewater will be disposed of properly and safely without dumping or spilling it. They can also tell tourists to try and use as much public transport as they can, but I feel this will not make a difference as if you are new to an area, you may not feel safe taking public transport everywhere as sometimes you may not know where you are going, where as if you take a taxi, you know exactly where you are going, and if not then the taxi driver can always help you.

  • Noise Pollution:

Businesses such as hotels and flights are related with the tourist industry have had many problems with noise pollution. Local towns are affected when tourists are not considerate due to lack of knowledge of the surrounding area and community. This can also cause area’s to become deprived and then also attract the wrong crowds and customers to the business rather than the ones they are directly marketing to. For example people tend to drink alcohol when they are on holiday, this can lead to people acting very violent, and disruptive causing the area itself to look like a bad place to go and making the people there look bad. With this factor, we can also gain congestion that this causes problems for locals to move around the area and can also cause the accident rate in the city to increase, which can cause tax’s and insurance rates to increase.

How to Minimise This Negative Factor

        Show Airlines can minimise this factor by warning people of the disruptions they can cause without them knowing, and also to tell tourists to behave in a reputable manor and taking into consideration that they are in somebody else’s town who live there everyday where as the tourists themselves are just there on holiday. I think this action is reliable as talking to somebody can have a good and direct affect on people.

Waste Pollution

        There will be a lot more waste and rubbish being created as more and more people are attracted to the area due to the new investment. This will mean the streets will become filthier and less action may be taken to prevent this. Rubbish will be thrown around everywhere as tourists will not care as it is not their town but somebody else’s. A lot of violence may be cause due to the consumption of alcohol. As there will be more cars around, it will cause the area to look dustier. As a result of the area becoming a little more polluted with waste, this may lead to more disease’s being create din the city meaning more people will be ill. As a result more doctors’ surgeries may be acquired. Rubbish will also mean scavengers such as rats, dogs, cats and fox’s will be attracted to the area. This will lead the local government to put up taxes or as a result charge Show Airlines to pay more tax to cover these costs.

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How to Minimise This Negative Factor

        To minimise this factor, the local government may have to start putting more waste bins around the area. Also they will need to hire more cleaners for the streets, and also rubbish trucks. The government can also create a law which indicates not to litter the streets and if doing so, then they may have to pay a fine on the spot. This will have a positive affect as people will not want to pay fines so they will think about littering before they do so. Show Airlines can also put up ...

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