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Mass tourism & Tourism in Jamaica case study

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´╗┐Mass tourism & Tourism in Jamaica case study Mass tourism Mass tourism definition Mass tourism involves a large number of tourists coming to a particular destination. For a destination to be so popular, there must be a particular purpose or type of attraction, examples of the types of attractions mass tourism resorts offer can be physical, such as mountains, beach and climate, or cultural, such as museums, castles and restaurants. Many countries want to develop mass tourism, as it is seen to have many advantages, which outweigh the disadvantages. Figure 1: Cultural and physical pulls of Italy, in the form of restaurants, castles, mountains and beaches. These pulls encourage mass tourism. Mass tourism advantages & disadvantages Figure 2: Locals visit Blackpool pleasure beach Advantages Tourism brings jobs, with more, reliable and often larger wage. These jobs come in the form of construction workers, building infrastructure put in place for tourists or jobs in tourist services, working in restaurants, theme parks or museums etc. New infrastructure (eg: airports, hotels, theme parks) or leisure facilities (eg: swimming pools, golf courses, theme parks) put in place for tourists benefit locals. Disadvantages Activities are often seasonal, so jobs are only available to locals for part of the year, people would become unemployed and earn nothing for the rest of the year. ...read more.


The holiday industry was a very successful way for Jamaica to advertise its tourist potential internationally; the tourists most beneficial to a country are foreign. Tourism brings jobs, often with higher wages than alternatives, so redundancy is reduced, and pay is increased. Tourism brings new infrastructure, which helped to develop Jamaica, and was available for locals to use in leisure. Tourism is the country?s second biggest earner, raking in US$1.3 billion in 2001; this contributes 20% of the country?s GDP. 220,000 Jamaicans (8% of the population) work directly in the tourist sector, many more (32%) benefit from it, for example, if they produce food for visitors and hotel providers. Jamaica receives competition from Caribbean islands, which are invested in by the holiday industry. These islands take business from Jamaica. The holiday industry takes much of Jamaica?s profits from tourism, because it loaned its investments to Jamaica, and they need to be repaid. Most highly paid jobs are taken by foreign people, employed by the holiday industry; this leaves only the low-salary jobs to locals. Jamaica has little control of the direction its tourism takes, because the holiday industry is larger, richer and more powerful. ...read more.


The environment of Jamaica is permanently damaged by industry, and future land uses are compromised. Many international tourism companies in Jamaica do not pay the true costs and compensation for damage caused to the environment for the activities, and the companies are so rich and powerful, that the Jamaican government cannot claim tax on their profits, all in all these international take about 80% of Jamaica?s profit from tourism and the tourist?s expenditure. In conclusion, I think tourism is beneficial in the short term, as short-term advantages, such as jobs and profit outweigh short-term disadvantages, such as land and resource use. In the long term, however, I consider tourism damaging, as long-term disadvantages, such as temporary redundancy, unemployed or low-salary squatters, lack of control over direction of tourism and damage to environment, compromising land uses outweigh long-term advantages, such as development, infrastructure and services. Eco-tourism and community tourism, however are beneficial in short-term and long-term, because disadvantages, such as land and resource use and environmental damage are limited, there are also less honeypot sites, because tourists are dispersed throughout, this means there will not be communities of squatters concentrated around honeypot sites, and environmental damage and crowding concentrated in honeypot sites. ...read more.

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