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Meadowhall shopping centre and Sheffield city centre - Geography Project

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Introduction

Geography Coursework- Summer 2003 Introduction Our coursework is based on Meadowhall shopping centre and Sheffield city centre. We visited both places to collect data. The main theme of this coursework is to compare Meadowhall with Sheffield city centre. The key question is: The great success of outer town shopping centres like Meadowhall has been because they are much better for both shoppers and retailers than traditional shopping centres like Sheffield CBD. Do you agree? Meadowhall is situated at the edge of Sheffield; it is one of the seven major out of town shopping centres in the U.K. Meadowhall opened on 4th September1990, since this time Meadowhall has continued to grow in popularity. One of the reasons for this rapid growth was because of the area that surrounds it. Sheffield's most popular attractions are within a couple of miles of Meadowhall shopping centre e.g. The Don Valley Stadiums, Sheffield Arena and the Sheffield city airport. These attractions have developed the success of Meadowhall. From my research I will be assessing how successful Meadowhall is compared to Sheffield city centre. The Sheffield city centre is a traditional place for the local people of Sheffield to shop. Sheffield is located in South Yorkshire and it attracts local customers, as it is easy for local people to access. Over the years shopping has become a very widespread and important activity, customers want to find what they looking for easily and not worry about car parking, or want to find a wide range of products to meets their standards and shop in a clean and safe environment. ...read more.

Middle

This picture shows that there is no way for vehicles to be taken into the Sheffield CBD. This is a disadvantage for the retailers as they may receive stock after a longer period of time because of the uneasiness of delivery transport. Relating back to the key question the above evidence answers it, as Meadowhall is successful to both customers and retailers. -Customers- as they have a wider variety of products and useful facilities which are not provided in the Sheffield city centre. They also have opportunities to entertainment etc. -Retailers- as goods can be delivered faster and easily through the motorway, so they also have a wider range of products and this means more customers and profits. Environmental Quality The survey below shows the building quality, it gives an index number of between 0 and 10. The nearer the number to 10 the better is the quality of shops and environment. Disadvantages Advantages 1 2 3 4 5 6 7 8 9 10 Ugly buildings Attractive buildings Rundown buildings Well maintained buildings Limited delivery area Good delivery area No convenient car park Large car park Very old buildings Modern buildings Many floors Single floor Untidy neighbourhood Attractive neighbourhood No room for expansion Plenty of room for expansion Neglected surroundings Well maintained surroundings Difficult for access Excellent road access SUB TOTALS TOTAL= Location: Sheffield CBD Meadowhall From my environmental quality survey I can conclude that Meadowhall is well maintained and attractive, it has modern designing and facilities. ...read more.

Conclusion

One example could be that if a product from the same branch were to be sold in a shop in Meadowhall it would make more profit than it would in Sheffield city centre. When visitors come to shop they do not think about prices but things like because it is an out of town shopping centre at the edge of a city and next to the M1, the route is very easy to find. One big reason why out of town shopping centres are more popular within customers is because they are advertised through media. So retailer's higher prices knowing customers would be interested. Although out of town shopping centres are rare. There are only 7 major out of town shopping centres and the government have decided that no more should be build. Retailers in traditional shopping centres would loose they jobs. Central business districts are obviously very important to local residents who may visit because they camp buy quality for less. It may also be an issue when a visitor goes to shop but only needs to purchase a few products. Personally I would prefer city centres than out of town chopping centres, because they are traditional and are open. Evaluation During my investigation I think that my results are fairly accurate and reliable to present and prove. I have supported the ideas towards the key question. If I were to criticize my experiment I would use more resources to make more reliable proof. I would include retailer's questionnaires in my investigation and try to study it in more depth. But overall I am pleased with my investigation. ...read more.

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