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"The great success of out of town shopping centres like Meadowhall has been because they are much better for both shoppers and retailers than traditional shopping centres like Sheffield CBD. Do you agree?"

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Introduction

Introduction Out of town shopping centres such as Meadowhall are very recent creations and did not exist 20 years ago. These shopping centres are usually built near main roads such as motorways as they are easy to access. Shopping centres such as Meadowhall are either built on Greenfield (building on farmland) or Brownfield (building on derelict industrial land) sites as the land is cheap and there is plenty of space for future expansion and car parking. As the land is cheap it allows individual shops to use large areas of floor space. (E.g. Debenhams) Meadowhall is situated next to the M1 motorway at junction 34, between Sheffield and Rotherham. It lies on the Sheffield Supertram route, in the shadow of the Tinsley viaduct. It is situated approximately 3 miles north east of Sheffield city centre. Until 24 February 1984, the land on which Meadowhall stands was occupied by a steelworks when the steelworks closed the land lay derelict until construction of meadowhall began in June 1988. Meadowhall was opened on September 4th 1990. It needed 2,000,000 bricks, 10 miles of drainage pipes, 10,000 tons of steel, 98,000M� of concrete and 21,000 panes of glass to give meadowhall its spectacular look it has today. ...read more.

Middle

It has more number of shops that sell comparison goods so if they wanted to buy something special for an occasion they would have a bigger variety of choice. Also Meadowhall would be better for retailers as they could make more profit whereas in Sheffield CBD the amount of profit would not be that high as there would not be as many customers. As we did not have enough time we only concentrated on a small are of each centre. To get more reliable results we would compare whole area. Meadowhall Sheffield CBD From the bar graphs we can clearly identify that Meadowhall has a higher quality of shops and environment than Sheffield CBD. This proves that the theory that the success of out of town shopping centres has been because they are better for shoppers and retailers than traditional shopping centres. An attractive building and neighbourhood would benefit both retails and customers. Customers would want to shop at that place because it looks more respectable and retailers would benefit because of this. Also the bigger the size of the car park the more customers the centre will attract. A few things we can analyse from the graph is that Sheffield CBD has a highest rating of 7 for delivery area whereas Meadowhall has a highest rating of 9 for 3 of the things. ...read more.

Conclusion

From all the information I have collected and put together it is evident that customers prefer shopping centres as they generally have higher standards of facilities are easier to access, have a much more pleasant environment, provide shoppers with a bigger range of choice and offer more amenities. 4 out of 5 graphs I have displayed support the theory that out of town shopping centres are better. However one of my graphs does not support that theory. In my pedestrian count I found that within the 5 minutes I timed more people went past a certain place in Sheffield CBD. I think the logic behind this is that it depends on the time and so it is not reliable. Out of town shopping centres are much better for retailers as well as the centres attract much more customers and so the retailers can benefit from this as the threshold population is much higher. So in my opinion I think Meadowhall is better than Sheffield CBD. I could have improved my study by trying a different approach to things. For example in the pedestrian count I could have timed for longer as 5 minutes is not reliable. This may have produced different results. In addition to this I could have interviewed some retailers and ask them why they thought shopping centres are much more popular. ...read more.

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