BENIDORM CASE STUDY
Benidorm is situated on the south east coast of Spain near the Mediterranean.
Map of Benidorm
Before the tourist hype Benidorm was a small fishing village, with a relatively small population - whose main income was obtained through fishing the local coast, the Costa del Sol - but quickly became Spain's biggest holiday resort for people from foreign countries, and at its peak, it was attracting four million tourists each year.Benidorm in the 1960’s
Between 1930 and 1970 it became one of the most visited tourist destinations. The fact that it’s in one of the most southern regions of Spain and is faces the sun is one of the many reasons so many people were drawn to Benidorm. Another reason it became so popular is the fact that it is only a 2-3 hour flight from most places in Europe and it’s cheap and affordable for most families.For the majority of the local people tourism is their income in one way or another, with 85% of income being from tourism. Benidorm is the most affluent area of Spain due to tourism. There is loads of work for the local people and most are flexible due to their nature. There is also a sense of globalisation as people get to get a taste of a different culture for example eating in foreign food restaurants.
