• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Market Mix and ThorpePark.

Extracts from this document...


The Market Mix and Thorpe Park Thorpe Park is very good at marketing and getting the results it wants. This is because they follow the 4 P's, otherwise known as the Marketing Mix. The 4 P's for the park are: * Place - The location of the park * Product - The rides and other products in the park * Price - the pricing strategies the park uses * Promotion - Sales promotions, promotional campaigns, offers, and third party promotions. The park is located in a very good spot. It is surrounded by water which can be used as a river, and also attracts people as it can be used for the wet rides. It also attracts people as it is very attractive to be surrounded by water, as there are nice views. The park uses the water to it's advantage on the rides too, for example on Vortex, there are parts of the ride where it looks asif you are going to land in the water, which can be very scary, causing the ride to be more thrilling which achieves the rides target to be frightening. ...read more.


Thorpe Park has lots of different products; from the different food they serve like burger king or cheesy nachos (there are 27 shops that sell food in the park altogether), the souvenirs for each ride, (including photo's, t-shirts and lots of different novelty gifts like mugs and sweets) and the actual rides themselves. I am going to show you a product life cycle of some of the rides in Thorpe Park, to show the different stages that rides are at. Product life cycle of five rides at Thorpe Park Vortex Eclipse Nemesis Colossus Detonator This graph shows that Nemesis is still at the beginning of its growth, that Colossus, Detonator and Vortex are near the height of there growth, and that Eclipse is declining. The reasons I have for these findings are as follows: 1) Nemesis is a new ride at Thorpe Park, and always seems to have a long queue for it, normally at least 1 hour. ...read more.


Instead of going to Thorpe Park someone could buy three albums or some DVD's, but thousands of people decide to go to Thorpe Park instead, everyday. This is because everyone has heard of the park and wants to go on their 'scary' rollercoaster's to show their friends that they have more nerve then them, and to prove a point that they don't get scared easiest. This shows how successful the park is, as even though it is expensive to visit, people still do. There new advertising campaign promotes the phrase "Twisted Pleasure", saying how it's a different and twisted way to have fun, but also a metaphor of how you get twisted on the rides. This is encouraging older people to come to the park, as it was originally made for younger children. Thorpe Park has joined there advertising branch with Chessington World of Adventures, to make both more popular and to swap both of the age groups around, to make Chessington for family fun. I conclude that Thorpe Park is a very successful business, due to its careful procedure of following the 4 P's. By Nathalie Hartland ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Nottingham Lace Market

    I then recorded this data in a bar chart to make it clearer to compare the differences in land use between the five streets studied. Another set of data I collected was the overall land use in the Lace market, for example, the percentage of buildings that were offices or housing etc.

  2. Coursework Maastricht Market

    and sellers; afterwards we divided the groups of forms in smaller groups based on factors like distance travelled, nationality, etc... Everyone did something and at the end we received all the pieces of information and we were told to start our coursework.

  1. Investigate the impact of tourism and of a Park and Ride scheme on the ...

    I will also investigate how tourism and traffic affect the natural environment in Cheddar, and whether a Park and Ride scheme would be an effective way of protecting it. In a second chapter I will display the results of my surveys, which will be referred to in other parts of the investigation.

  2. What should planners in the new Millenium learn from the redevelopment of the London ...

    Advertising 1% Administration 8% This shows that 48% of the money was spent on improving transport connections to the Docklands. If the Docklands were not easily accessible, then business and residents would not be attracted. The LDDC felt that transport was the most important factor in attracting people to the area, and so they spent the most money on it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work