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This coursework is a study of the out of town shopping centre - The Trafford Centre.

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Introduction

This coursework is a study of the out of town shopping centre - The Trafford Centre. Introduction The main aim after visiting the Trafford Centre is to answer all three hypotheses of the enquiry on the Trafford Centre. We do this by mainly studying the interior and the patterns shown by shoppers (at different times and places) inside the Trafford Centre. Hypotheses This piece of coursework is divided into three hypotheses about the Trafford centre which will be answered and analysed in detail 1. There are a broad variety of retail outlets within the Trafford centre To answer this hypothesis, a landuse survey was carried out to determine the range of retail outlets found in the Trafford Centre. Once the fieldwork was completed, the results are displayed using a landuse map and a range of graphs. 2. Pedestrian numbers vary within the Trafford Centre depending on location and time of day Pedestrian counts were conducted at a number of locations and were done at 11.30am and 1.30pm. The results were all recorded on an appropriate sheet. When the fieldwork was completed, the information was represented using pedestrian flow charts. 3. Environmental quality is high throughout the Trafford Centre An environmental quality survey was completed in order to address the hypothesis. The results were represented by means of a variety of graphs. The Trafford Centre The Trafford Centre is the last out-of-town shopping centre to be given planning permission as the present government is trying to re-establish the Central Business District of the cities as the main shopping district. ...read more.

Middle

Others are spread throughout both floors of the Trafford Centre evenly. Many of these shops classed as "other" shops are located near the ladieswear stores to create more business and profits for themselves. So more women will pass these shops and be interested in looking in them and maybe even purchase some goods. A higher percentage of shoppers in the Trafford Centre are women, and a lower percentage of shoppers are male. It is a fact that more women enjoy shopping (mainly for clothes) than men. So as a result there are more ladieswear stores than there are menswear shops. There is in-fact a difference of the ladieswear stores having 25 more stores than menswear stores. That's an 8% difference. The reason for this difference is women prefer to purchase more high order convenience goods. So to forfill their needs and requirements, the Trafford Centre made sure they had more of these shops. Although the ladieswear stores are evenly spread throughout the Trafford Centre on both floors, they are slightly categorised. By this what is meant is that many of the high street stores are separated from the non-high street shops. Examples of high street stores are HMV, TopShop/ TopMan, Select and Bay Trading. The majority of these are located on Peel Avenue. Examples of stores that aren't often found on the high street are Miss Sixty, Morgan, The Disney Store and Mish Mash. ...read more.

Conclusion

You must remember that the Trafford Centre employs 7000 staff so that gives an even more dramatic effect on the difference of results. My second reason for the difference in results of the two different times the results were recorded is that many of the shoppers will have newly arrived to The Trafford Centre in the afternoon (at 1.30pm). There is a reason for the difference of numbers in the different locations because of the types of shops surrounding the location and if there are escalators nearby or if there are caf�s or restaurants also nearby. All of these factors increase the amount of visitors passing by the location. Therefore this doesn't make the results all vaguely the same. For example if the location of your visitor count is near many ladieswear shops like location 1, then the probability will be higher that more visitors will go to that part of the store, unlike location 11 which had a low number of visitors because it is located near a load of children's facilities, e.g. cr�che. Conclusion I have proved that hypothesis 2 is also true, that the pedestrian numbers vary within the Trafford Centre depending on location and time of day. This is proven by the text above, the graph, tables and the sheet with the land use survey shown on a separate page. HYPOTHESIS 3 Hypothesis 3 is environmental quality is high throughout the Trafford Centre An environmental quality survey was completed in order to address the hypothesis. The results are represented by means of a bi-polar analysis. ...read more.

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