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This project aims to find out why small, corner shop franchises, in particular my local corner shop, stay in business.

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Introduction

Aim: This project aims to find out why small, corner shop franchises, in particular my local corner shop, stay in business. I intend to do this by looking at the factors that affect why people shop there. They are: * Who shops there? * When do they shop there? * Is it cheaper or more expensive than the Supermarkets? * How much do they spend? * What do people buy? * How far did they travel? * How do they travel there? * Reasons for shopping there? Methodology: The shop I have chosen to analyse is the 'One Stop' located in the Robertsbridge high street (see below). It is in the centre of Robertsbridge and anybody who goes through Robertsbridge will pass it. There are many other shops along side One Stop including a Baker, Pharmacy and a Post office. It is approximately 15 miles from the nearest supermarket, Sainsbury's. I hope to answer the questions above by asking 21 random customers at One Stop to fill out a brief questionnaire (see next page). I will ask three people each weekday from Monday to Sunday until I have obtained my 21 results. Prediction: I predict that the reason Local Corner Shops stay open is mainly due to location. They are situated close to residential areas making them far closer to 'people'. Therefore, although the prices will be higher at OneStop, it is considered more convenient to shop there than travelling much further to a supermarket. ...read more.

Middle

Once a Day 3 Once a week 11 Twice a week 1 2-4 times a week 0 Once a month 2 Less than once a month 4 When do you shop here most? Weekdays 16 Weekends 5 Evenings 18 Mornings 3 Is It Cheaper Or More Expensive Than The Supermarkets? I have chosen to compare the prices of a few randomly selected items from One Stop with those same items at the nearest large supermarket, Sainsbury's: Item Price at One Stop (�) Price at Sainsbury's (�) Difference 330ml can of Coca Cola 0.65 0.45 0.20 Multipack of Walkers assorted 24 crisps 3.60 2.90 0.70 4 litres of semi-skimmed milk 1.27 0.89 0.38 Kingsmill white bread 0.52 0.59 -0.07 Mars bar 0.40 0.32 0.08 Tinned Chicken soup 0.68 0.49 0.19 Standard packet of Uncle Bens rice 1.02 0.74 0.28 1kg tub of Stork margarine 1.09 0.89 0.20 1litre bottle of Lucozade 1.28 0.97 0.31 This clearly shows that the supermarkets are cheaper in nearly every item surveyed (the bread was cheaper at One Stop because it is competing with the local bakery just down the road). How Much Do People Spend? How much do you spend on average? Less than �1 3 �1-5 6 �5-10 11 �10-20 1 �20+ 0 The survey shows that most people spend between �1 and �10 at One Stop with six spending between �1 and �5 and 11 spending between �5 and �10 on average. ...read more.

Conclusion

and many elderly people prefer the quieter atmosphere of a smaller shop. Also, many people do not drive and so walking to the shop is far more convenient than to find other means of transport. To conclude, I feel my prediction was correct. The reason that OneStop stays open is to do with supply and demand. There is steady demand for OneStop to stay open because it is convenient. Corner shops have created a niche market because they offer a range of goods, locally and at a convenience for not too extortionate prices and the opportunity cost for shopping at OneStop is higher than that of shopping at a large supermarket even thought the prices are cheaper there.. EVALUATION My investigation went well and was carried out relatively successfully. My results were accurate because I specifically made sure that I did only three people each weekday, although they may not give the full picture of all the OneStop customers. Also, the time of the day that I did my assessment was always in the evening, this could have affected my results because a certain "type" of customer might shop there in the evenings, making my investigation unfair. I was also limited as to analysing "corner shops" as I only studied one in the whole of Britain, which could have been an anomaly. If I were to investigate further I would take more samples and vary the times I took my information. I could also study another corner shop to compare and re-inforce my results. ...read more.

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