• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This report is on a possible location of a new clothing outlet. It is based on four main topics: purpose & scope, industry overview, market background, recommendations & conclusion.

Extracts from this document...


Business Report on Location This report is on a possible location of a new clothing outlet. It is based on four main topics: purpose & scope, industry overview, market background, recommendations & conclusion. Purpose & scope As a management Consultant, my main objective is to find a best location, which fits the outlet's needs and gives the outlet a maximum benefit. All the decisions that I have made are based on primary and secondary researches: Primary research My aim is to find out the business situations in the high streets in Edinburgh and Antwerp. I went to Princess Street and went abroad to the Meir Street in Antwerp to find out all the shops' names. Then all the shops are grouped into different categories according to what they are selling. In the clothes category, I will analysis each shop, for example, theirs brands, their type of customers, number of outlet, market share and their business situations. This encourages me to understand my potential competitors. I also carried out a survey about the Euro in Antwerp. This helps me to know people's view on the currency and the effect of Euro. From the primary research, I am able to collect updated, unique and suitable information. However, it is a expensive method to collect data. All the result is printed in the following pages. Secondary research I have used the Internet to find out the economic issues in Europe and the issues on the currency. ...read more.


The analyses of the competitors are printed on next pages. These shops have certain positions in the market and they have stable customers. Hopefully these shops will bring reasonable number of customers to the new clothing outlet. As it is a completely new shop, it has the benefit to attract the customers. There are lots of apartments near Princess Street, most of the rents are very expensive. This shows that there are some wealthy people living around. Their socio-economic groups are in group A and B which are professions, managers, doctors, lawyers and teachers. They are more likely to consumer money on shopping. They can be the potential clients. Apart from the clothes shops, there are a variety of shops that are listed on the next pages. Antwerp If I choose Antwerp to locate the clothing outlet, I will choose Meir Street because it is the main shopping street with different ranges of shops. The total numbers of shops are more than the shops on Princess Street. It has two sides of shops, which provide customers enough space to shop. I note that some of the shops in Meir Street are the outlets of some international companies, for instance, C&A, Diesel, Espirit, Hugo Boss, Mango, Morgan and Replay. This means the fashion is came from different countries. They can be very strong competitors, however, they can also bring customers to my new clothing shop. The services within easy walking distance include banks, car park, telephone box, toilets, Museums and taxis. ...read more.


English is an essential language in the business world. From my experience, although the Belgian can speak English, they can't speak as fluent as the British do. Euro is a big factor which affects me to make the decision. My research shows that the goods are more expensive after Belgium currency is changed to Euro. This discourages customers from consuming. As pound is strong now, Britain can gain lots of benefits at present. As Euro is not introduced for a long time, it takes time to be strong and to be recognizable by the world. It is true that there are more tourists in Edinburgh than in Antwerp. The city's economy continued to thrive with tourism proving a key contributor. If the outlet is located in Princess Street, a lot of keys marketing decisions have to be made because there are too many strong competitors. Large sum of money has to be spent on advertising to acknowledge people the existence of the shop. The fashions that the shop provides have to be very trendy which helps the products to stand out from the competitors. Competitive pricing can be used because it will be risky if we do premium pricing. People will not buy the products. Penetration pricing can not be used because lower prices always give people a perception of low quality. The shop is aiming at the middle class- young profession. Special offers have to be made but it can't be used frequently. It is helped to boost short-term profit. If the outlet can be operated profitably, it can consider opening a second outlet in Antwerp, which is the second best location. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Nottingham Lace Market

    I collected data on five streets in the Lace market and recorded the number of storeys in buildings on each street and also the width of each building in paces. For each individual building I then had to multiply the number of paces by the storeys and once I had

  2. To create three different hypotheses related to tourism and tourists in Dubai that can ...

    However, figure 4 shows that most tourists were European. Therefore there are three possible reasons of why my hypothesis is incorrect: 1. I introduced bias into my data 2. Figure is not a reliable source 3. Less Europeans visited Dubai after 2002 and more Asians visited Dubai.

  1. The Market Mix and ThorpePark.

    If all else fails, there is a coach from Victoria to Thorpe park, or just by entering your postcode on the website, they will find the nearest places to get a coach from. With the park being so near to London, and with so many ways of getting to the

  2. Economic Activity: factors affecting location.

    An example would be a sheep farm in North Wales or a cattle ranch in Brazil. Farms can also be classified by what happens to their outputs. On subsistence farms the produce is consumed by the farmer. Any surplus is usually sold to buy other goods.

  1. Overstrand report

    Sea walls are also too expensive and it does not look very nice on the beach. When tourists come to the beach, the sea wall blocks the sea so all you can see is the sea wall.

  2. The aim of my coursework, investigating shopping patterns in Brent, is based on answering ...

    offer, since searching for them can result in people saving 10's or even 100's of pounds. Many of the types of goods include furniture and electrical items as people do not regularly need these things but only purchase them once or twice a year, making them prepared to travel long

  1. Case Studies - Population, Settlement, Industry and Environment

    family for support -Introduce one child policy -Economic incentive for families whose children go to school -Remove secondary school fees -Economic disincentive for children who do not go to school -Legislation to ensure children finish primary school Brazil- Causes and Consequences of National, Voluntary, Rural-Urban Migration Causes Push Pull Malaria

  2. Globalisation and Clothing Production. Is there a Fashion Victim?

    Are we (the consumers) exploited be large global companies such as Nike? I believe we are getting exploited by these large global companies because if we were to buy these same clothes straight from the factory, it would cost us a fraction of what we pay to these large global companies, such as Nike, Adidas and Reebok.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work