• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This report is on a possible location of a new clothing outlet. It is based on four main topics: purpose & scope, industry overview, market background, recommendations & conclusion.

Extracts from this document...

Introduction

Business Report on Location This report is on a possible location of a new clothing outlet. It is based on four main topics: purpose & scope, industry overview, market background, recommendations & conclusion. Purpose & scope As a management Consultant, my main objective is to find a best location, which fits the outlet's needs and gives the outlet a maximum benefit. All the decisions that I have made are based on primary and secondary researches: Primary research My aim is to find out the business situations in the high streets in Edinburgh and Antwerp. I went to Princess Street and went abroad to the Meir Street in Antwerp to find out all the shops' names. Then all the shops are grouped into different categories according to what they are selling. In the clothes category, I will analysis each shop, for example, theirs brands, their type of customers, number of outlet, market share and their business situations. This encourages me to understand my potential competitors. I also carried out a survey about the Euro in Antwerp. This helps me to know people's view on the currency and the effect of Euro. From the primary research, I am able to collect updated, unique and suitable information. However, it is a expensive method to collect data. All the result is printed in the following pages. Secondary research I have used the Internet to find out the economic issues in Europe and the issues on the currency. ...read more.

Middle

The analyses of the competitors are printed on next pages. These shops have certain positions in the market and they have stable customers. Hopefully these shops will bring reasonable number of customers to the new clothing outlet. As it is a completely new shop, it has the benefit to attract the customers. There are lots of apartments near Princess Street, most of the rents are very expensive. This shows that there are some wealthy people living around. Their socio-economic groups are in group A and B which are professions, managers, doctors, lawyers and teachers. They are more likely to consumer money on shopping. They can be the potential clients. Apart from the clothes shops, there are a variety of shops that are listed on the next pages. Antwerp If I choose Antwerp to locate the clothing outlet, I will choose Meir Street because it is the main shopping street with different ranges of shops. The total numbers of shops are more than the shops on Princess Street. It has two sides of shops, which provide customers enough space to shop. I note that some of the shops in Meir Street are the outlets of some international companies, for instance, C&A, Diesel, Espirit, Hugo Boss, Mango, Morgan and Replay. This means the fashion is came from different countries. They can be very strong competitors, however, they can also bring customers to my new clothing shop. The services within easy walking distance include banks, car park, telephone box, toilets, Museums and taxis. ...read more.

Conclusion

English is an essential language in the business world. From my experience, although the Belgian can speak English, they can't speak as fluent as the British do. Euro is a big factor which affects me to make the decision. My research shows that the goods are more expensive after Belgium currency is changed to Euro. This discourages customers from consuming. As pound is strong now, Britain can gain lots of benefits at present. As Euro is not introduced for a long time, it takes time to be strong and to be recognizable by the world. It is true that there are more tourists in Edinburgh than in Antwerp. The city's economy continued to thrive with tourism proving a key contributor. If the outlet is located in Princess Street, a lot of keys marketing decisions have to be made because there are too many strong competitors. Large sum of money has to be spent on advertising to acknowledge people the existence of the shop. The fashions that the shop provides have to be very trendy which helps the products to stand out from the competitors. Competitive pricing can be used because it will be risky if we do premium pricing. People will not buy the products. Penetration pricing can not be used because lower prices always give people a perception of low quality. The shop is aiming at the middle class- young profession. Special offers have to be made but it can't be used frequently. It is helped to boost short-term profit. If the outlet can be operated profitably, it can consider opening a second outlet in Antwerp, which is the second best location. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. To create three different hypotheses related to tourism and tourists in Dubai that can ...

    Graph showing the length of stay at Dubai of tourists from different continents The graph that I have chosen to use is a compound bar graph because they can be used to show proportions and make comparisons. The graph shows the length of stay of tourists at Dubai from different continents.

  2. Geography Fieldwork - The effects of Tourism in Keswick

    Some examples of things that went well are the transects and the traffic count correlation. If I were to start again there would be things that I would do differently in order to get more accurate and concise results. Many things went well in my project nearly all the results we got worked in some way.

  1. The effect of tourism in the French Alps.

    This effect may lead to landslides or avalanches and therefore lose of, which would severely damage the tourist industry. When we visited Beaufort cheese factory, we were treated to a documentary about the effects to the agricultural industry. The film was about the damaging effects that tourism had brought to the area.

  2. Investigate the attractions of Dawlish and the effects that tourism has on the town.

    People may visit Dawlish: * To enjoy themselves * To visit family and friends * To attend a conference or business meeting * To take part in an event or activity. A destination such as Dawlish is made up of primary and secondary features here is a table to explain

  1. The aim of my coursework, investigating shopping patterns in Brent, is based on answering ...

    I say this because from the background information I carried out I found that Staple Corner was an accessible place to get to and sold only comparison goods meaning that it should have had a large sphere of influence as people generally travel further to purchase comparison goods, as a

  2. Bath background information

    Of a total sample of just over 400 visitors to Bath, some 92 percent rated their overall enjoyment 'good' or 'very good' and 97 percent are likely to recommend Bath to friends and family. Bath - it's historic past and places of interest "The Royal Crescent" It consists of thirty elegant mansions of freestone, uniformly built.

  1. Case Studies - Population, Settlement, Industry and Environment

    Living conditions in shantytowns are poor * Problems with drug and gun crimes * Face the risk of eviction from shantytowns Consequences on donor * Fewer people to farm the land * Farming decreases, so less food produced * Insecurity about food * Rural-Urban Migration occurs * This repeats as

  2. Globalisation and Clothing Production. Is there a Fashion Victim?

    Are we (the consumers) exploited be large global companies such as Nike? I believe we are getting exploited by these large global companies because if we were to buy these same clothes straight from the factory, it would cost us a fraction of what we pay to these large global companies, such as Nike, Adidas and Reebok.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work