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What factors influence people who choose to shop at Edgeware and Willesden?

Extracts from this document...

Introduction

Introduction WHAT FACTORS INFLUENCE PEOPLE WHO CHOOSE TO SHOP AT EDGWARE AND WILLESDEN? HYPOTHESIS: - 1. 'The quality of environment gets poorer as you move away from the centre of an area.' This is because High Order centres have more money to maintain their environment and make it more attractive to customers. 2. 'Where there are more pedestrians there is more litter.' This is to see how clean the pedestrians are because people drop litter, so if there are more people there will be more litter. 3. 'People visit High Order centres more frequently than Low Order centres.' This is because High Order centres sell things that you do not buy a lot unless you are very rich while in Low Order centres they sell everyday things like food, so you have to go there often. I chose these areas Willesden high street and Edgware broadwalk and high street because they are ver different in a lot of ways, like in Edgware there are a lot of high order shops while Willesden has mostly low order shops. I also chose Willesden because it is near my home, while Edgware is near my partner's home. Edgware has a relatively large high street and a covered shopping centre called the Edgware broadwalk. The high street has 100 stores while the broadwalk has 45 shops so Edgware has an overall of 145 shops. The shops are mostly high order and the high street is in a nucleated shape that is it is like a cross. There are some offices and the residential areas are off the high road in the private roads. The environment is quite good but there is quite a lot of litter at the centre of the shopping area but gets less as you move away from it. All kinds of people do their shopping there but they mostly do high order shopping there are families, young people, some old people and some office workers on their lunch break. ...read more.

Middle

Because Willesden does not attract a large area (see sphere of influence) most of its shoppers come from Willesden, so this is why the percentage of people who chose 'close to home' is so large. The results here are not level because the only qualities it has according to my bar chart are 'close to home', 'accessibility' and 'cheap prices'. Therefore it doesn't have everything that a shopper would want this is why it attracts customers from a small area. The results of this question help me answer my key question. From my results I think that variety of shops and pleasant shopping area are some of the most important factors. Q. 5 What is the main item you wish to buy? In Edgware my results were presented on a bar chart, most people wanted to buy food (22%), 18% wanted to buy newspapers, candy or tobacco, 18% wanted to buy books or music, clothing, shoes or jewellery were being bought by 14% of the shoppers, 10% bought furniture, 10% wanted electrical appliances and 8% wanted other things. These results are very different from those of Willesden's shopping centre. The results were 50% of the shoppers wanted to buy food, 22% wanted to buy newspapers, candy or tobacco, 8% wanted books or music, 6% wanted clothing, shoes or jewellery, 6% wanted electrical appliances, 4% wanted to buy furniture while another 4% bought other things. Most people bought food because most of the people came from Edgware so this is their own shopping centre they wouldn't go somewhere else to buy food. Because Edgware mainly has high order shops, only 40% were buying low order goods while 52% were buying high order goods and 8% bought other things. This shows that people mainly go to Edgware to do high order shopping. Most of the 40% that were buying low order goods were from Edgware and they visited the shopping centre frequently while most of the 52% were not from Edgware and visited the shopping centre about once or twice a month. ...read more.

Conclusion

I think the types of shops have changed in the last 15 years because then there were no department stores you had to get everything from the high street or the city centre. I think the places I studied would have changed in 15 years to come because willesden would probably have an indoor shopping mall with chain stores and department stores it would probably be a grade 2 shopping centre. While edgware might have become part of the West End so it will have all types of shops and it would have extended on those major roads that go through it. Although developers are trying to locate entertainment and shopping in similar places this has not affected the areas that I am studying because they do not have entertainment centres near them. The environment in willesden does not attract families because there is hardly anything to do because most of the shops are low order while edgware attracts families because they could go luxury shopping and look for a nice restaurant for them to 'eat out'. This would affect my results because families would want to drive their cars because there are a lot of them so they would answer for question 6 'better parking'. CONCLUSION My investigation was to find out what factors influence people to shop at willesden and edgware. My hypothesis were: 1. The quality of the environment gets poorer as you move away from the centre of a shopping area. 2. Where there are more pedestrians, there is more litter. 3. People visit high order centres less frequently than low order centres. Hypothesis 1 I have proved my hypothesis because almost all my environmental surveys went from bad to good then to bad again. This was due to the fact that my locations were made for location 3 to be the centre of the high street and 1 and 5 being the ends. Other factors however affect this because my 'danger sites' environmental surveys is independent because they could decide to build a building anywhere on the high street or demolish one anywhere on the high street. ...read more.

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