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Competitive advantage of Martin Professional PLC

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Competitive advantage of Martin Professional PLC Aims In this piece of coursework, I am to find out why Martin is successful and how they have gained competitive advantage against other viable substitute goods. Also where are they on the spectrum of competition. Could they be a monopoly or in an oligopoly? With references to my research and personal knowledge I aim to show the competitiveness of Martin PLC. What is competitive advantage? Competitive advantage is 4 factors which together can increase the success of a business and increase their profit. These 4 factors are key to the maintenance of a business so that it can grow and increasing gain more notification. ...read more.


For visual they have the "Mac" range and "Jem" range. "Mac" is there "intelligent lighting". They have produced many different types of "Mac" and have recently released their latest "Mac", "the Mac 700", the most computerised and the largest range in visual effects since it predecessors. They have a large range in audio equipment as well; which is used for large productions. "Jem" this is there stage effects including smoke machines and low lying fog machines Lastly they have a structural department. They provide staging and other rigging equipment for shows and other different entertainment needs. Cost Due to the demand of "intelligent lighting" in the entertainment market and Martin being the world leaders in this, they are able to charge what ever they want to consumers. ...read more.


Reputation Martin has one of the biggest reputations worldwide. Because of their quality products to due the efficiency and high demand. Martin are recognisable and as their products advance they become more recognisable. These are how martin gain competitive advantage. Market The Entertainment market is a huge market with a lot of products in it. With Martin, because of they innovation and unique selling of their product, they do not have little or no competition. There are only few viable substitutes. Martin is mainly used in theatres and by professional companies like the BBC. With having a cheap cost of purchase and hire, martins are more widely used for these instances rather than other companies like vari-light. A company which also produces intelligent lighting of a considerably high standard. ...read more.

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