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Describe popular culture in Britain at the beginning of the 1960s.

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Introduction

Describe popular culture in Britain at the beginning of the 1960s. Popular culture is all around us and attracts large audiences. Some examples of popular culture are music television and fashion. At the beginning of the 1960's popular culture was being aimed at young people, there was a big American influence with stars like Elvis Presley taking over England. The three areas I will be describing are television, music and fashion because they were the three main areas that were changing to adapt with the 1960's. One area of popular culture was television. In the 1960's television was aimed at adults and what they wanted to watch. It played no rock and roll songs, just musicians like Perry Como and Bing Crosby. The only programmes on were educational ones on cooking and gardening as well as Queen Elizabeth II coronation. ...read more.

Middle

Advertising gave way to new occupations such as marketing and sales, which gave the development of products aimed at the youth easier. Another popular culture influenced by America was music. At the beginning of the 1950's singers like Bing Crosby and Perry Como dominated the music charts, all these songs appealed to adults and not children as they were rather dull. All until Elvis Presley entered the British music scene, he was one of the first rock and roll singers. Because of his huge success with younger people, British singers like Cliff Richard started to imitate him. People like Tommy Steele started appearing on TV singing rock and roll songs but the biggest Elvis imitator was Cliff Richard (who was described as the British Elvis). Most singers just produced cover versions of American hits and copied all the American trends. ...read more.

Conclusion

The market had to find something in Britain to appeal to younger people, so that they would spend there money there. Teddy boys appeared for the first time in the late 50's and with them came a new fashion. Teddy boys wore drainpipe trousers and had there hair in quaffs. Girls also started to wear different clothes, skirts got shorter and used brighter colours and patterns. Trends were set by American stars such as Elvis and move stars such as James dean. As well as this more teen magazines appeared for the first time in 1961. They provided information about style, clothes and music. They were very important ways of guiding and forming the taste of teenagers. The fashion changed along with teenagers attitudes, the clothes represented the rebellion that was coming. It appears that most of the changes caused in the late 50's and early 60's were American influenced, from the change in television programmes and the music to fashion. America had a large part to play in the development of popular culture. ...read more.

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