Unemployment rose considerably and many people were left hungry and living on the streets. This helped the Nazis, because people wanted change to improve their lives, which they thought the Nazis could do.
The Weimar government where afraid of making changes, in case of hyperinflation like in 1923. So instead the Chancellor raised taxes, cut wages and reduced depression benefit. This was extremely unpopular decision.
The president himself was also a problem for the Weimar government. Article 48 meant that the president could take full power in an emergency. Germany was now in presidential rule. But the president was an 84 year old war hero, controlled by army leaders and business.
The Nazis were very organised and used propaganda very well. They mostly used posters, which were cheap and easy to spread everywhere. This would try and persuade people to support the Nazis. The Nazis also used new technology such as the radio to their advantage. They gave out radios so people could Hitler’s speeches, Nazi ideas and plans.
The Nazis won support from industrialists, which meant they could have financial backing for rallies campaigning ect.
The Nazis tried to appeal to all kinds of people. If it was businessmen, farmers, shop keepers or other kinds of employment. Therefore they could get more support overall and get power. The Nazis were also quite flexible, in that they would alter there plans or ideas of the public didn’t like them. They still kept to their same principle ideas, but what people didn’t like they would change.
Hitler’s image was very important, the Nazi party tried to make him look very big and important. They would have massive rallies and he would shout and give big grant speeches. They wanted Hitler to look like a strong leader.
There were many other smaller parties, which didn’t take the Nazi party seriously. They should have joined forces, then they would be much stronger and would be able to over power the Nazis. But they didn’t so we over ruled.