How far was Roosevelt himself responsible for his election victory in 1932?

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How far was Roosevelt himself responsible for his election victory in 1932? Explain your answer.

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Assignment A

. The 1932 elections in America, Franklin D. Roosevelt of the Democrats won by a landslide over his only main competitor, Herbert Hoover of the Republicans. Many factors played a part in this, but not all were due to Roosevelt himself, the fact that Hoover seemed unappealing to the majority and the situation at the time also played a part.

First of all, Franklin Roosevelt was appealing to many voters through the use of campaigning techniques and his policies. His campaigning techniques were very aggressive in condemning Hoover’s actions throughout the economic depression. Posters were put up everywhere mocking the Republicans, an example of these posters is:

This poster is clearly teasing the Republican policies, saying that there policies are ineffective, and encourages the already present perception that Hoover had done nothing for the country throughout the Wall Street Crash. Another famous form of campaigning Roosevelt used was to travel the US by train and meet members of the public of each state. Through this he further encouraged the public’s view of him as energetic and really into their affairs. He also gave speeches in the different states which he used to further condemn Hoover. Roosevelt promised a “new deal to the American people”, without specifying what the “new deal” was. This vagueness about his policies meant it was very hard to criticise his policies so people rarely heard bad things of what he was planning to do. Franklin D Roosevelt’s condemning attitude towards Hoover and the expansive propaganda meant that he encouraged people against Hoover and, as he was the only other main candidate, towards himself. Also, his vague policies promising a good future but not much else meant it was hard to criticise him, meaning people were more lenient towards him.
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The political experience behind Roosevelt and his personality also made him appealing to a lot of people. People saw Roosevelt as a very energetic and warm-hearted man, as well as someone who took a general interest in their lives and welfare. This perception of Roosevelt was further encouraged when he went around the US by train during his campaign as it made people really believe he wanted to get to know them. Roosevelt also had very successful terms as governor of New York and Senator. He was very influential and was famous for his reforms. This reputation and ...

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