Hoover’s ideology, attributes and personality encouraged the people to see him as being cold, heartless and uncaring. Holding his idea of “rugged individualism”, which means believing that people could succeed on his own during a time of depression greatly upset and angered the public. His economic policy of ‘laissez-faire’, which prevents government interference in personal businesses, was also blamed for being a cause for the Depression. His mistake was thinking that all people had the opportunities he had, coming from a wealthy background.
During the election campaign, Roosevelt proposed a solution for the country, the New Deal, making up of three parts. Short-term relief aimed to give immediate support. Recovery plan was initiated to revive the nation’s economy. Lastly, a long-term reform is to strengthen America to prevent another occurrence of a Depression. However being the biggest and most expensive government campaign ever, it did pay off in its results, not only saving America but also, to some, changing it. The New Deal, unlike Hoover’s policies, appealed to the public and is one of the most important reasons that helped him to win the election
Roosevelt’s personality, being optimistic, dynamic, charismatic and all, also helped him. His care in responsibility and his work also makes the citizens believed in him. His experience as an Assistant Secretary to the Navy and the Governor of New York also give him experience in politics and dealing with and persuading people. To some, he was “the only president who ever cared for people like us”, being seen as caring, understanding and approachable.
Most ordinary Americans had already despised Hoover being their president and is looking for and waiting for a change in the nation’s leadership. This is due to many reasons. Roosevelt promised an end to Prohibition, a policy of Hoover’s, in which people despised as they want to be able to drink freely. Hoover is also seen as not doing anything to solve the country’s. There were well known quotes such as “in hoover we trusted and now we are busted”. Although this view may be false, most of the actions he tried failed to show any effects. This may have led Americans into thinking that nothing was done.
In conclusion, Roosevelt himself was mainly responsible for his landslide victory over Hoover, getting 472 electoral votes compared to Hoover’s 59, a staggering difference of 413 votes, surpassing him by over 413 electoral votes in the 1932 election. His idea of the New Deal appealed to many Americans as a solution for the Depression and the return of prosperity. Even though his charismatic, dynamic and he being approachable as well as Americans being desperate for a leader that is not Hoover did help Roosevelt to win, it was only to a certain degree.
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