Singapore Tourism Competition for Schools 2003.

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SINGAPORE TOURISM COMPETITION FOR SCHOOLS 2003

3 DAYS/2 NIGHTS AND EXTENSION NIGHT PACKAGE FOR FAMILY OF 4 TO SINGAPORE

ROJAK!
THE SINGAPORE CULTURE

A CULTURAL FUSION EXPERIENCE SINGAPORE STYLE


3 DAYS/2 NIGHTS AND EXTENSION NIGHT PACKAGE FOR FAMILY OF 4 TO SINGAPORE 

INTRODUCTION

This 3 days / 2 nights and extension night package is designed for family of 4 for their first visit to Singapore.

Family Profile                                                                                                                      Country of Origin – People’s Republic of China  (Shanghai)                                                                         Class – Upper middle class                                                                                                  Reason for visit - Holiday                                                                                                            Father - 42 years old                                                                                                                Mother - 39 years old                                                                                                                       Daughter – 16 years old                                                                                                                   Son – 11 years old

Entitled Rojak! The Singapore Culture, the tour focuses on introducing the tourist to Singapore’s introducing to them Singapore’s various different races and cultures and how they infusion together to become one, the Singapore Culture. This cultural fusion experience will provide an insight into the cultural fabric of Singapore which are perhaps the country's truest attractions, having stood the test of time, insignificant bits that make Singapore. They will be brought to many cultural sites in Singapore; also activities have been organized for them to really experience these cultures. Not forgetting, the tourist will also be bought to the most prominent tourist attractions in Singapore as well. The tour will be based in a Singapore setting, meaning that the tourist will experience this cultural fusion experience Singapore Style, while being tourist in Singapore, they will live life like a normal Singaporean, however this will of effect the goals for  the tour, to link the various tourism and hospitality sector within the industry to ensure the visitors’s experience in Singapore is enrishing

Background

PURPOSE

The purpose for this tour would be for the tourist to enjoy himself or herself to the          e fullest and at the same time

PROCESS

RATIONALE

The goal set by the Singapore Tourism Board is one million tourists from the People’s Republic of China in Singapore by 2005. The half million mark for Chinese tourists was almost crossed in 2001. China has now become the second largest tourist market for Singapore, after Indonesia, according to STB numbers for 2002. It has catapulted from 10th place five years ago. With the opening of the China market and increasing affluence among the Chinese population, more Chinese are being to travel for holidays. STD is now actively promoting Singapore as a destination to the Chinese by opening a third office in Beijing, in addition to Shanghai and Hong Kong.

In order to go in line with the board’s goal, the tour package is specially planned for the typical middle-class Chinese family. Such is to ensure that family will fully enjoy their stay here. The attractive tour package holidays which includes airfares, accommodation in renowned hotels, guided sightseeing and 75% of meals provided, would be attractive to the family as most matters pertaining to the planning of the holiday is taken care of and all the family has to do is pack and leave. This marketing strategy will boost the attractiveness of the tour package. The tour package is also specially tailored to the general China Chinese’s’ preferences and interest. Places of interest visited are carefully selected to ensure the tourist has fresh and exciting experience in Singapore making her a 'must-see, must-visit' destination. Options will be presented to the family at various attractions so as to cater the various interest groups. Services and places which can be found in China are scraped from usual list while still carefully not to upset the tour of the country and causing a feeling of incompleteness.

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IDEAS

OVERALL VIEW OF TOUR PACKAGE

The overall theme for the tour package is Milestones in Singapore. Milestones not only refer to the important landmarks which mark important events in Singapore’s history and tourist attractions but also the small insignificate things that make Singapore what it is. The 3 themes, encompassed in the package, namely A Ride Through Singapore’s History, The Singapore Culture and ½ a day as Singaporean will provide the tourist with a different view and aspect of Singapore. The itinerary for the entire tour package ...

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