target market

computer game would mainly be sold to teenagers, so the game company would make games that teenagers would enjoy. The market can also be segmented by what gender the customer is. Just like the age groups men and women have different needs and tastes. Like women might be sold cloths with more female colours and men might be sold male colours. Also an advert for a female associated item will be advertised different than to an item aimed at men. A market can also be segmented by how much people earn. People that earn less have different spending patterns that those that earn a lot. For example businesses that are targeting people that don’t earn much and done have a very big disposable income might stock cheap goods, goods that this type of the market can afford. But businesses that are targeting people that have a very big disposable income might sell them products or services that they can afford. A business might also segment a market depending on which area they live in. people in England might like different foods then the French. People in the North of England might like different shoes types than people in the South of England. So there are differences between places in the UK and out side the UK. So business have to take into account that people that live in different areas have different needs and wants. Another way to divide the market is by seeing what ethnic and religious groups they are. This is important because different ethnic and religious have different. For example orthodox Jews only eat kosher food that does not contain any pork. The last way that a business can divide the market is by the type of jobs people have. Different people with different jobs have different needs. For example a teacher might have different needs to an account. Like any business Thorpe Park also needs to consider it target market. If it does not then it might cater for the wrong market segment. It also needs to consider its target market because if it does not then when advertising they might be trying to advertise to teenagers but the advert might not be suitable. The target market for Thorpe Park is form teenagers to people in their mid 30’s, men and women. They also cater for all ethnic and religions groups. It is for people that have a good income and a good disposable income. They target people form London and around London as it is near. This is their target market because at the park the rides that they have are for big people and not little kids. Also their ticket prices are not very cheap but are also not very expensive.