The Running Mate, a political novel by Joe Klein.

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        In The Running Mate, a political novel by Joe Klein, the author effortlessly shows the complexity of the life of a political candidate that is struck by huge moral delemmas.  Klein describes the novel as "being about the difficulties of being a politician and a human being at the same time."  The main protagonists of his novel is Charlie Martin, a democratic candidate for the United States Senate.  Martin was a Vietnam veteran, who, due to political socialization of his Mother (a former mayor of Martin's hometown), became a politician.

        Martin has several strengths and weakness as a political candidate.  Some of his strengths are that he is a good speaker, as demonstrated in the debates within the novel, a Vietnam veteran, and that he has experience.  He was also the incumbent, which means that he was currently holding office during the campaign.  This is many times a good quality because the population may have become familiar with the incumbent's name, they know that the politician has experience, and the people also know how well the incumbent does thier job.  But this quality may also turn against an elected official that is running for re-election.  If the incumbent has not performed well, or if he has had problems or weakness, he may not be held in the public eye as a good candidate. Martin's major weakness was that his concentration was not set on the campaign, but on other vices, such as a woman named Nell.  This may be why Martin's opponent, Lee Butler, commonly known as the Muffer Man, was the victorious candidate.  Butler was a politician devoted to the good of all people and he was extremely good at folk-poking.  

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        Folk-poking is when a candidate for office meets people and shakes thier hand's to show themselves as a "real" person.  It gives the impression that the candidates are just like anyone else.  This effect, in turn, fills the voters with a sense that the candidate is "down-to-earth" in a sense, and the candidate may very well be more likely voted for by the population.  Folk-poking is usually associated with a media event, which serves as a way for the candidates to meet voters, and to place an impression on a population.  Media events can be helpful in distributing a candidates ...

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