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Why did groups like the Beatles and the Rolling Stones have such a great impact during the 1960s?

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Introduction

Why did groups like the Beatles and the Rolling Stones have such a great impact during the 1960's? In this essay I will explain how groups like the Beatles and Rolling Stones had such a great influence during the 1960's. These groups had a significant impact on the society as they became social icons, especially to the younger generation. I will be looking at how the following factors helped with the success and impact of such bands throughout Britain; these factors are: Increase in social wealth, Americas influence to Britain, Radio and Television and their appeal to youth culture and teenage rebellion. To begin with, I will firstly look at how Britain's increase in wealth impacted the society. In 1959, the average weekly income increased a vast amount; therefore people had more money in their pockets to spend. The change in wage impacted not only the lives of the public but also the economy. For instance the manufactures took advantage of the fact that people had more money. An example of this would be the manufacturing of cars. The amount of cars on road rose exceedingly from 1955-1965. In 1955, there were approximately three and a half million cars on the road; this amount then grew to around nine million cars in 1965. In addition to this, the increase of wage enabled the younger generation to have more power as they had more money, therefore more individual rights. ...read more.

Middle

A good example of a program that was highly influenced by American television was 'Jukebox Jury'. This show was based on a US series that was created in the 1940's and included interviews and performances from bands such as the Beatles and the Rolling Stones. Programmes such as the 'Jukebox Jury' publicized bands that were exceptionally popular with the teenagers. This is a major contrast from the 1950's as hardly any programmes and channels played records. However as time moved on, filming organizations such as BBC, and ITV allowed these bands to be aired on television as they made more money. Television was beneficial for these groups as they became more popular. This was due to television giving them the opportunity to perform their music to a wide span of audience allowing them to attract more fans which led them to increase their popularity and also their profits. As we can see, this relates back to the wealth factor.Looking at this idea of aiming their music to a wider range of fans, radio also advertised the material of these artists which for the similar reasons as television impacted the society. Additionally it was also the radio that played a significant roll in success of these bands. In 1964, Radio Caroline was broadcasted from a ship anchored in international waters off the coast of Felk Stowe, Suffolk England. ...read more.

Conclusion

It is said that bands like the Rolingstones and The Who influenced these teenagers into violence as their music carried a note of aggression and their behaviour and lyrics were assertive and powerful. Rock music had always been rebellious through both the context of the lyrics and the way the song was performed. Bands such as the Rolling stones were informed to have been taking hallucinogenic drugs such as LSD before writing songs and even during performances. Alternatively, many Artists including the Beatles became interested in Indian music which involved transcendental meditation under the guidance of an Indian spiritual mystic known as Maharishi, that directed many people towards 'inner peace'. One may say that the hippie movement was associated to the Beatles as it was them who introduced the idea of 'inner-peace' to the society through their songs. This then developed as Hippies believed that 'inner peace' and love in general were to be found through the intake of mind-bending drugs such as LSD. To conclude, the question still remains; was the material to the music of bands such as the Beatles and Rolling Stones reflecting on teenagers, or influencing them? I believe that to begin with, bands such as the Beatles and Rolling stones were influenced by American music. The new genre they created was not intended to segregate the society in any way; it was purely the love for music. However, as it did impact the society exceedingly, and their popularity grew immensely, they played upon it in order to increase their profit. ...read more.

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