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Why did groups like The Beatles and The Rolling Stones have such a great impact during the 1960s?

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Introduction

Why did groups like The Beatles and The Rolling Stones have such a great impact during the 1960s? Groups like the Beatles and the Rolling Stones had such a great r impact for various reasons. This included the increasing wealth of teenagers and the fact that the band appealed to young people. In addition, young people could afford more in the 60's and had more access to television and radio. I'm gong to write about the appeal to young"^ people, teenage rebellion and youth protest. One reason for the bands impact was wealth. Teenagers got more money in the 1960's, their wages increased by �4.72 and the tax went down by 9p. This meant teenagers had more money to spend on what they wanted. Companies realised the potential money they could make, so they aimed more products at the youth culture. This meant bands like the Beatles could sell merchandise to their fans this meant they were selling the Beatles fame. ...read more.

Middle

However, most young people were watching Ready Steady Go. Young people loved to watch and listen to these programmes and stations because it gave them something to talk about with their friends. These stations and programmes helped the success of bands like The Beatles and the Rolling Stones because it played their music keeping them fresh in peoples heads which meant they were becoming increasingly known. Because of the increasing wealth, more people had televisions and radios so the more times they were played the more times the people heard the songs and this meant people wanted to buy them. This gave them a greater impact because more people heard there songs and could buy them if they liked them enough. It wasn't just the stations that made the bands popular, it was also their appeal to young people. In the beginning of the 60's everything was changing and the market realised the potential of selling their products to young people. ...read more.

Conclusion

Teenagers were starting to question authority and the way the world worked. They started to experiment with drugs as a form of rebellion and as a result of this they split into groups such as mods (the Beatles) and rockers (the Rolling Stones) each standing for different things and having different trends. However, one major change was teenage attitudes, they started to argue and disagree more ,some started taking drugs, smoking and drinking. Music also started changing, The Beatles innocent songs started to change with the changing youth, to songs about drugs and sex. The Rolling Stones changed from the Beatle imitation group they started off as, to hard-core rock and roll songs. The bands were changing with their audiences and this appealed to young people, it seemed as if the bands really understood them and were growing up with them. For instance, the Beatles started to experiment with drugs and write songs about them, this encouraged teenagers doing the same thing to feel closer to the band, making the band more influential. This made the bands more popular and is why we still talk about them today. ...read more.

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