Why did groups like The Beatles and The Rolling Stones have such a great impact during the 1960s?

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Why did groups like The Beatles and The Rolling Stones have such a great impact during the 1960s?

Groups like the Beatles and the Rolling Stones had such a great r impact for various reasons. This included the increasing wealth of teenagers and the fact that the band appealed to young people. In addition, young people could afford more in the 60's and had more access to television and radio. I’m gong to write about the appeal to young"^

people, teenage rebellion and youth protest.

One reason for the bands impact was wealth. Teenagers got more money in the 1960's, their wages increased by £4.72 and the tax went down by 9p. This meant teenagers had more money to spend on what they wanted. Companies realised the potential money they could make, so they aimed more products at the youth culture. This meant bands like the Beatles could sell merchandise to their fans this meant they were selling the Beatles fame. The more money the teenagers had the more chance the bands had at having their singles bought, and them becoming more popular which meant the groups had a bigger impact. Two of the easiest ways to advertise the bands products were by using television and radio. Companies were taking advantage of the amount of access teenagers had, such as ITV and were using them to sell band merchandise. ,

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Also because more teenagers owned radios, a few radio stations were starting to appear aimed at the youth. In the beginning of the 60's there was only one radio station that young people wanted to listen to, Radio Luxembourg. It was not very good, the sound faded every minute or so but it was one of the first stations to play music which appealed to young people. There were very few television programmes that played the  “new” music, the only shows that did were ones like "six. five special and "juke box.

jury" but these tended to appeal to older ...

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