• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10

Women & the British Car Industry

Extracts from this document...


Question 1 - Collection A Using the sources describe how women are portrayed and explain how this compares with the way men are used to advertise the same product. Advert 1 shows a woman sat over the seat of a MG Midget sports car. This advertisement was taken for Rover in the 1970's. Most of the advert is taken up with the young model and only the windscreen and seat of the car is visible. Its target audience is men and it uses sex appeal implying that if you buy this car you will get the model. The model is dressed in hot pants and a low cut top and the text compares the good looking girl to the good looking car by saying 'Take a good look at its looks. Pretty good, right?' Advert 2 is for Morris Mini Minors and was released in 1964. This was a popular choice of car for pop stars and fashionable people. The advert shows two men sat in the car while two women pose by the car doors. Both the men and women are dressed up which makes the car look more sophisticated. Although the women's pose makes them look ditzy and flighty where as the men are sat in the car, in control. The advert was taken before the Equal Pay Act of 1969. Advert 3 was released in the 1970's to advertise an MGB GT with a V8 engine. In the advert the car is parked on the side of a hill to suggest that the powerful engine is enough to take it off road. The women in this advert is dressed more sophisticated than in advert 1 and will appeal more to upper class men and possibly women. There is no text on this advert other than the make of car. Advert 4 is also for the MGB GT but only shows men in the picture, it has been shot in an airfield to appeal more to men. ...read more.


Photo 3 shows women sewing in the Trim Shop in 1934. This backs up Source 2 especially as Photo 3 was taken 25 years before Source 2 and for 18 of those years Mrs Eileen Mills was sewing in the Trim Shop. Source 2 also compares with Photo 4 as they both show a women who has been promoted. Photo 4 shows the women sat behind a desk in the middle of a line of men with the other women in front of her doing the lower paid clerical jobs. Although it could be see that women were becoming equal to men in the car industry as they were being promoted only one woman in each source has been promoted and in Source 2 it has taken her 18 years to do it. Both were taken in around the same year as well which shows what a novelty it was to hear of a woman being promoted. Sources 1 and 2 are not very reliable as they were printed to advertise the good side of the Rover Group and so are biased. This means that they do not go far in backing up the photos in Collection B. Question 4 - Collection D Compare the sources carefully. What similarities and differences can you detect? Collection D is made up of two sources from the Rover Group. Source 1 is a page taken from a wages book in 1941. Because this was taken during the war most men were involved in the war service and so there are more women than men working in the factory. The factory is more likely to be producing weapons now rather than cars. The source shows a lack of equal pay. Women are paid about half of the wage of men. For example Mr Hoffman is paid �5 6s 9d where as Miss Carigan is paid �2 5s 9d, although this was before the Equal Pay Act. ...read more.


Source 1 of Collection D could also disagree with the statement because the wages book shows many women who were on the pay role of the car plant. Source 2 shows that 10.10% of all the females in the factory were in managerial grades which is quite a high percentage of the total female workforce. It works out at 261 out of 2585 women. Women were greatly valued during both of the world wars as they were there to take over their husband's jobs and had to learn new skills very quickly and apply them equally as fast. They were seen as significant at the time because they had to farm the nation's food and make the army's ammunition. The Great Depression had begun and Britain became more dependant on what it could produce itself which put women's new found skills into action. More British made products were needed as exports and imports had been damaged by the war and the bombing so women continued to work in the factories as they had been during the war. This was at a time when the Equal Pay Act had not been passed and for a long time women were not being paid as much as their male work colleagues, but they continued to do their jobs. I believe that these sources show the overall view that women were not as significant to the car industry as men were. Women are used more in the advertisements than the decision making and even though women did work in some of the factories gauging car parts and sewing upholstery does not significantly contribute to the car industry. Although, this view is limited to Britain in the 1930's - 1990's and so is not completely reliable. Women are making more of an impact on industry in general since the new millennium. I do not think that women have played what could be described as a significant role in the car industry up to date, but that what they have achieved has been notable and, at times, rather important. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Britain 1905-1951 section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Britain 1905-1951 essays

  1. Votes for Women

    women in 191, although women became eligible to vote, it was only those over the age of thirty. This is shown in Source H, where it is stated the 'the age limit of thirty for women was agree', because 'these women seemed to be more sensible'.

  2. What was the Impact of the Liberalisation of Women on British Society?

    Another area in society in which was impacted so that women changed to allow women to be more liberalised was the change in work available that they had in society. Prior to the 1960's, women were constrained to supplying artillery that would be used in the war effort and to provide key resources that could help in assisting those participating.

  1. Votes For Women

    So really they were not rewarded for their hard work. However source I, a book written in 1980, disagrees with source H. the source does agree that the role women played in the war helped them get the vote but it also makes it clear that this was not the only reason.

  2. Votes For Women

    This had a profound impact on whether women should get the vote, because one of the reasons for not giving women the vote was that people said that women were less intelligent than men. Also in 1870, the government passed the Married Women's Property Act.

  1. How useful are useful sources 1-8 in showing similarities and the differences in the ...

    Women were needed in important places such as the W.R.A.F. women were working hard during the war and had important and dangerous jobs as you can see in sources 1 and 2. This picture would have been put up in newspapers.

  2. Votes for women

    Why you're its worst enemy! "The quotation why you're its worst enemy shows that the artist supports women suffrage but again not in a violent way. It shows that he supports and believes that the way to protest is through peacefully we can see this as the suffragist looks calm

  1. Did The First World War Liberate British Women?

    They worked in dreadful conditions and in constant fear of losing their jobs. The Source contrasts such women with the "fragile and delicate" upper class woman. I think that this source is very informative about the lives of women

  2. Votes for women - source related questions.

    To conclude in many ways the two sources are very similar although there are some discrepancies. Both sources say that women are in many ways to blame for the situation, there are a few differences in the ways they say so though.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work