A presentation for use at information kiosks by the patients at the health centre.

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A02 - Analysis

Introduction

I intend to create a presentation for use at information kiosks by the patients at the health centre. This is going to be situated just outside the door of the health centre, which is used mainly during the hours when the centre is not going to be open. It could also be used when the centre is open though. It is going to be a touch screen device and will inform people about the different aspects of the centre.

Analysis

End Users:

The organisation I am working for is the Beacon Health Centre. It is a centre based on a group practice with six doctors and 11300 patients on role. There are also practice nurses, a physiotherapist and a psychotherapist. They provide a NHS service, which offers many different extra clinics and help. They have an Emergency Doctor and they also have midwives and counselling services available. They have disabled access for all the patients and they do not allow smoking or eating in the building. Their customers are the people who need the help.

The organisation promotes itself mostly by word of mouth of the customers. This is a good method of promotion because it can bring more people to them and they will easily get a bad reputation. But if something goes wrong, they will easily get the bad reputation. This could also reduce the amount of funding that they receive because their patient role number may decrease. They also advertise themselves using posters, which are specifically placed around the local area. These explain the good points of the health centre which may attract vulnerable people to the health centre. They also advertise via a website which has been set up. This is a good method of promotion but can by no means be their only method. A large majority of their customers will not have access to the Internet so this may minimise their target market. They also put adverts out in the local newspapers, which promotes this. This would help with keeping their number of patients up. They sometimes put their name in a leaflet, which is talking about a specific health problem. This explains to people that there is plenty of help there; they only have to ask for it.

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End User Needs (Requirements):

The health centre wants my company to create a new logo and touch screen system, which will put forward vital information. The logo needs to be relevant and suitable to their health centre and the touch screen system will need to have a slideshow presentation to use at an information kiosk when the centre is closed. The slideshow is being made for the customers, so it is what they want that should be put into the presentation. After asking a number of people in a mock-up interview, these were the things which they thought ...

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