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  • Level: GCSE
  • Subject: ICT
  • Word count: 5596

An Investigation into Business Communication

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BUSINESS STUDIES- An Investigation into Business Communication 1.0 Introduction I have been appointed as a communication consultant to a medium sized manufacturing company employing 120 people. The company is called 'Gregg's' and sells board markers. Below is part of the company organisation chart. Part of the Organisiation chart for 'Gregg's' 1.1 Until this year production and administration has been located in central London. The purchase of a new production site 50 miles from London has led to a reorganisation of the company and its personnel. The Managing Director, Finance Director and Administration Director will now work from a London Head Office. The Marketing Director, Production Director and Human Resources Director will be based at the company's new manufacturing facility 50 miles outside London. Below is a map of where the relocation site will be located. I have circled it. 1.2 My position in the company is the consultant and I will be examining the problems of communication between these two locations and suggest how they could be resolved. I will consider the following points: * What is communication? * The needs and importance of good business communications * The ways in communication can take place * I will also be looking at the roles of each department and how they communicate with each other; interdependence. I will also study the reasons for communicating. * The range of communication methods available: * The advantages and disadvantages of each method of communication * The effects of good communication * The effects of poor communication * I will select the best communication method, taking into consideration, the cost, time and the quality. I will also have to consider social, environmental issues, and legal issues. The company has given me a budget which I will have to keep to. 2.0 Communication is 'The exchange of thoughts, messages, or information, as by speech, signals, writing, or behaviour' (from www.dictionary.com). ...read more.


Electronics Electronic Mail (e-mail) E-mail stands for Electronic Mail. Each user can have their own separate e-mail address (ie. nid35@msn.com), and sometimes a company may have shared e-mail address Once email has been sent, it should be received straight away. This is a convenient way of sending long messages or documents. For example, externally it could be used to other branches of the organisation. Advantages of Electronic Mail (E-mail) * Attachments can be made, which means other documents can be sent with the email. * The email should be received straight away (quick) Disadvantages of Electronic Mail (e-mail) * Users have to subscribe to an ISP -(Internet Service Provider) for example AOL, Tiscali or BT. * You can receive viruses via email. Telephones Telephones are used everywhere and is still the most used method of reaching someone far. Calls can be transferred from one department from another via intercom to provide help and service, as long as there is another phone around. Advantages of Telephone * Problems can be dealt with quickly. Information can be received quickly (reliable) * It is relatively cheap - calls starting from 1p a minute. Disadvantages of Telephones * There is no written record of the conversation. * Verbal messages can sometimes be misunderstood. Fax - Facsimile Fax is a way of sending long or short forms and documents, electronically, all over the world via telephone lines. The sender and recipient must each own, or have access to, a fax machine in order for the message to be sent and received. Advantages of Facsimile (Fax) Machine * Messages can be sent quickly in comparison to letters. * Authorise documents with a signature. Disadvantages of Facsimile (Fax) Machine * The fax machine can miss sheets (waste paper in some cases) * The message is not confidential; this may prove to be some-what of an issue in some circumstances where the message at hand is private. ...read more.


This has been done just in case the directors refuse to move. In addition to this the company will also pay for the petrol for which the car has to run on. However the car will not be used in the weekend. I also decided to buy projectors. For example in Gregg's when there is a meeting or a conference, and when the marketing director (Susan Ward) proposes his ideas on possibly a new product, then a projector can be used, as another way of showing off the product, to everyone at the meeting/conference. I decided to add flat screen monitors, and a batch of computers. I chose flat screen monitors because they are the latest technology and are used in many other bonafide companies. They reduce eye stress and take up less space than normal monitors. Using computers, I can do many things for the company. For example, I will connect these computers to the internet, so the company is able to use electronic mail. Another reason to buy computers is that all word documents will have to be typed, for example letters and do research using the internet. For example in Gregg's, the marketing director, Susan Ward may use the internet to research possibly a new product. These days it seems that all businesses use the internet as a way of communication. It is extremely useful and quick depending on the type of package you decide to use. For example in Gregg's the two different sites could communicate via the internet, possible by using the e-mail system. Using e-mail documents which are not that confidential or important can be sent. Whilst working on my coursework, I had many difficulties. I had four months to complete this investigation which I thought was too long and was disturbing the relocation process at the new site. When I return next month for the check up and to see if there are any improvements to be made, I will be very focused. ...read more.

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