Analyse the websites of NHS, Amazon and Greenpeace

Ranking Information

Amazon will use Ranking of information to make sure that the audience is not getting bored of reading a whole load of text. They also add headings/ sub-headings that navigate to a different webpage about the specific information the customer is looking for. This is really easy to use and makes it more entertaining for the audience. They will put the most important information first on the page to create a ranking on what they want to show on the design.

NHS website is a bit different as it does have a wall of text and headings/subheadings to go with but the organisation will also have parts of where they don’t to this is very helpful but it can also lose interest for some audience they may not want to look at a wall of text. They will make sure the main stuff that they want to show will go first on the page and rank the text in importance

Greenpeace will use ranking of information in their website for different charities and events of awareness they are doing to make sure that they are giving out the right information but that they are not providing a wall of text so that the audience do not lose interest.

User Paths through the Website

Amazon will use the jump around method as it is easy to read and most audience of their website will skim read and if they was to find a product they liked they may use the linear method to provide information. This is really good as the audience will not get bored of the website and this will maintain their audience.

NHS will use the linear method as they are a professional website that provides information they would set there text how it would be in a book as people would not skim read and will read the whole text to find information. This also may be a downfall as people may not want to read the whole text and want to skim read to find specific information on a disease.

Greenpeace use the jump around text on their website as it is easy for people to read and it goes with the design of their website it makes it look attractive and to maintain their audience on their website. But they may also use the linear method as when explaining for awareness and what there charity organisation does and what kind of support it is giving to the environment.

Conflicts between Different Aspects of Usability

Amazon will need to look at how what they put onto their webpage does not affect the speed of a browser and how it is running they will make sure that it is smooth and fast and the imagery they do use is not affecting the experience of a visitor. They will need to test how smooth there website design is. It may also depend on what kind of server they are using.

NHS will also need to look how the conflict of using different media will affect the running of their webpage on a viewer’s browser they may need to do target market research and also test it out themselves they will need to make sure attachments to their website like videos are not slowing down the server and the running of the website.

Greenpeace will also need to check how their webpage is running and how the different sort of media they are using is effecting the server and the running of the webpage they will need to make sure that it is not slowing down the viewer’s computer and browser as it may cause to them to go off the site and them to lose visitors, they will need to make sure the different aspects are maintained so this is prevented from happening.

Design for Usability and Appeal

Amazon will also design their website to fit to what their target audience will be they will need to make sure that the design and the appeal of the website is comfortable enough for their target audience, they also will make sure that the website is fast and looks professional and encourage the visitors to return to the website.

NHS will make sure that the design of their website goes with the theme of the organisation as well as looking at how it will appeal to the visitors that they get on their website they will want to make sure the design is user friendly and easy to use as well as giving the right information for the visitors to return to the website.

Greenpeace will also make sure that the design is entertaining to the viewers and that the target audience is entertained by their website they will make sure that the design is suitable and that the information given is correct and will make the users to return to the website and that it will appeal to the visitors.