TFL:
Oxfam:
Evaluation of website
The Tesco website is very well designed website. It has been designed to attract all audiences and each part of the website is easily accessible. The stakeholder of Tesco would like a website that gives all information of the business as it is a PLC and promotions on goods and service they provide.
There are many important factors when designing a website in order to meet the requirements to their target audience.
Key marketing concepts, advertising, mission statement and customer relations.
Key marketing strategy – A key marketing strategy which is important for the design of the website is the navigation of the site, which allows easy access to pages on the website regarding products and services. The shopping cart is a key marketing concept as it allows customers access to an online store in order to purchase the goods and services sold at Tesco. Another marketing strategy is the club card, it allows customers to view to view how much club points they have accumulated and redeem them for coupons.
Advertising – Tesco mainly advertise their food and house hold products as these are the main products purchased by customers according to the Tesco annual report. Tesco also advertise their services like Tesco compare, Tesco mobile, F&F (Tesco cloths range), Tesco direct ETC. The on-going advertisement on the Tesco website is on the new arrival of products for the Christmas season.
Mission statement – on the Tesco website the mission statement can’t be found, but the campaign massage “every little helps” can be found all over. In the website there is a tab called every little helps. When click on the tab the websites load a page showing all the little ways Tesco helps its customers. Example tidy your favourite, sort by price and other usability features Tesco offers.
Customer relations- for business like Tesco customer relation is a must as they are the main source of income. Therefore preserving and attracting more customers is a must. In order to maintain these relations Tesco have come up with different schemes for its customers like the club card. The club card is a small card given to customers. When a customer shop at Tesco the customer is given points (points may vary according to the product). These points collected can be redeemed on Tesco website for coupons.