Big M cinema is an existing company that is not connected to the Internet or email, analysis.

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Big M cinemasProject2 Task 1 Carl Howard        1

Analysis

Big M cinema is an existing company that is not connected to the Internet or email.

At the moment it gets information to customers via post or leaflets. Sending information such as offers by post is a lengthy and not very cost effective process, it takes time for the information to be processed and delivered, it also costs money to send them. To get information sent out via leaflets is also very expensive, it costs money for the leaflets to be produced and also they have to pay people to hand them out.

The most inexpensive and effective way for this kind of information to be sent to existing customers is to send emails or addressed letters to customers. For this to be effective the cinema would have to make some kind of membership card, which is individually numbered. The cinema would then be able to build a database containing all that individuals details. The details will be gathered by the person filling in an appropriate questionnaire, to attract customers to fill in this questionnaire there will have to be a prize involved such as two free cinema passes for a month, the prize would be selected at random from a tom bola.

The information on a particular individual could then be accessed by entering a search for that individual’s membership number. A mail merge letter could then be used to send information quickly to that person via email or if that person did not own a PC, it could be sent by post.

                                Carl Howard                                        2

The input will be for people to fill in a short questionnaire about themselves and the cinema i.e. favourite genre, how often they go to the cinema in a month, when they have done this, they will get a membership card which will entitle them to get special offers etc… this will also give them an individual number which in turn, make the next step a lot easier.

This information will then be inserted into a database, which will enable the company to bring up or use the person’s information by searching the database for the person’s individual number.

The output will be by accessing an individual’s membership number you could send a `personal` letter via email or post by using the mail merge feature of an application such as word.

Software _        Carl Howard                     3        

QESTIONAIRE

Word- Advantages- simple to use, all the needed applications, user friendly

           Disadvantages- can be a very temperamental system to use.

I am going to use Microsoft Word, as I feel confident when using this application and find it easier to use. These are the alternative applications I could use:

Publisher- Advantages- extremely easy to use, very good for beginners

                 Disadvantages- there are limitations on what input can be inserted

Word pad- Very complicated, only for experts

Paint- Advantages- good for pictures, drawings etc…

          Disadvantages- not very good for inserting text and moving it around

DATABASE

I will use whichever programs school gas. This will more then likely be Microsoft database or Microsoft access.

Hardware                        Carl Howard   4

MONITOR

TFT- Advantages- clear, crisp, portable, light weight

          Disadvantages- Very expensive

Standard (different sizes)- Advantages- cheap, efficient

                                            Disadvantages- ugly, takes up a lot of space

PRINTERS

Epson- Laser- Advantages- High quality, one off

                        Disadvantages- Expensive

            Ink Jet- Advantages- Cost effective, easy to replace

                         Disadvantages- doesn’t last very long.

            Dot matrix- Advantages- Very cheap

        Disadvantages- Not very clear, low quality

Lexmark- Laser- Advantages- High quality, one off

                        Disadvantages- Expensive

Join now!

            Ink Jet- Advantages- Cost effective, easy to replace

                         Disadvantages- doesn’t last very long.

            Dot matrix- Advantages- Very cheap

        Disadvantages- Not very clear, low quality

SCANNERS

Used to edit pages or to use already existing information such as paper records to be transferred to computer records.

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