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Business Requirement Analysis - On my paper, I will be discussing the analysis of an e-commerce function of General Electric website. I chose to do General Electric because they are well established and have diversified services, technology, and manufactu

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Business Requirement Analysis Robert Hampsten CIS/570 May 23, 2011 Nellis Freeman, Jr. Business Requirement Analysis Introduction On my paper, I will be discussing the analysis of an e-commerce function of General Electric website. I chose to do General Electric because they are well established and have diversified services, technology, and manufacturing. General Electric is a company that is committed to being an industry leader world side and is striving to be the example for the world to follow its leadership of its businesses. Currently Forbes has ranked GE as the world's second largest company with over 287,000 employees around the world. Jeffery Immelt is the chairman of the board and chief executive officer of General Electric. He was selected by the General Electric Board of Directors in 2000 after Jack Welch retired. Before Jack Welch retired, he announced that General Electric will become the leader in global internet business. He saw what the internet is capable of and saw that it was critical for General Electric to lead the pace in the internet business. During Jack Welch tenure, he has developed values that are taken seriously within the General Electric organization. Jack Welch used what he called the 4 E's of leadership, which are Energy, individuals with energy love to "go, go, go". These people possess boundless energy and get up every day ready to attack the job at hand. High energy people move at 95 miles-per-hour in a 55 mile-per-hour world, Energizers, know how to spark others to perform. ...read more.


This might include features for self-service or use of real-time customer support. With today's completive and customer driven market, whether you are a local small town shop or a huge e-commerce business, customer satisfaction is your number one priority as a business. Customers rules that market and the key to be successful and to grow in this world today, your business needs to provide the best customer care money can buy and you need to have better customer care then your competition. With e-business, it can be tough to make it customer friendly because of the lack of face to face contact, but to make e-business customer friendly, it will be necessary to upgrade or enhance the current webpage for the company with a dedicated page for customer support. This page needs to be easy to find on any page within the website and it should be easy to read for the customer with numbers and addresses clearly labeled for customer support. There are several features that helps with the organization and layout of the webpage to make things easier for the customer to navigate. The first feature should be to make sure there are multiple selections for the customer to have to reach the customer service if there are any issues that should arise. The second feature would to include a customer satisfaction form where they can send information about the experience and/or troubles with the products. The third feature is a new feature that is making its way into the e-commerce market and that would be a live chat. ...read more.


What search engine optimization does is it helps your website get to the top of a list within search engines. When using internet search engines like Google.com, we type in what we are looking for and a long list of search results that come back. The sites that come first have better search engine optimization technique then the sites towards the bottom, thus making them the first sites that are seen by the customers. To put it plainly, search engine optimization techniques are tools that help your website to become the first choice to appear, in turn increasing the traffic to your website which helps enhance your brand name which will increase your web traffic even more. There are several internet and marketing programs which will help with your search engine optimization but the most popular one today is Google's Ad words program. When using this service, it will allow your website to be among the first few search results on a search engine such as Google. Use case for advertising and marketing process. 1. The prospect types their inquiry within a search engine such as Google.com or Bing.com 2. The search engine results appear for the inquiry, which will also display the company's website link within the first few results as long as the search inquires is related to the company. 3. Once all the results have displayed, the customer then clicks on the company's web link and reaches the homepage for the company. 4. Once the customer has directed their attention to the company's website, the task is successfully completed. ?? ?? ?? ?? BUSINESS REQUIREMENT ANALYSIS 2 Running head: BUSINESS REQUIREMENT ANALYSIS 1 ...read more.

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