company I am investigation is McDonald's: the founder of McDonald's is Raymond Albert Kroc

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The company I am investigation is McDonald's: the founder of McDonald's is Raymond Albert Kroc.

The organisation that I have chosen is McDonald's because it is the number one world's most familiar fast food restaurant; it has stores all over the world.

Their headquarters is in Chicago it approximately has 2,800 workers to provide a wide Varity of support function to 30,000 McDonald's restaurants in 119 countries around the globe through a network of divisional, regional and local-country offices.

They serve 46 million customers each day McDonalds is one of the worlds most known companies and holds leading shares in the globe. Some of their fairer foods are French fries, big Mac, quarter pounder, and chicken, mcnuggets and egg muffin.

The McDonald's History

Raymond Albert Kroc 1902-1984, a Salesman

Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed west. It was 1954 and He was 52 years old.

Where it all began, Des Plaines, Illinois

Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! No longer is a functioning restaurant, the Des Plaines building now a museum containing McDonald's memorabilia and artefacts, including the Multimixer!

McDonald's has been recognized for its many contributions in the following areas:

* Top 25 Companies for People with Disabilities

* Best Employer for Asians

* Top 50 Places for Hispanic Women to Work

* Fortune Magazine - Top Places for Minorities to Work

* Working Mother Magazine - Top 10 Diversity Champions

* Hispanic Magazine - Top 50 Corporate Women in America

McDonald's is committed to recognizing the talents and job performance of all employees and values the contributions that come from people with different backgrounds and perspectives.

McDonalds has been known for its successful advertising since it open its doors in 1955. If you ask people on the street what the advertising slogan for McDonald is, nine out of ten people wound respond, "We love to see you smile." McDonalds has become a part of our culture it's famous throughout cities around the world. McDonald's is a great resource for a fast, cheap, good quality meal.

More than 2.5 million people in this country place their trust in McDonald every day -trusting the company to provide them with food of a high standard, quick service and value for money. There are more than 1,000 McDonald restaurants around throughout the u.k.

McDonald's is proud to be a sponsor of so many of America's top sporting events. And once again McDonald's is proud to sponsor NASCAR Racing as the Official Drive-Thru of NASCAR

Approximately 70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women; it also has the number one position in franchising.

Interview with a employer at McDonalds

I went to my local McDonalds in east ham.

I spoke to a worker at McDonalds and interviewed him and these are the questions I asked him:

) How do you use it in your business?

ICT plays a very big role in our company without ICT we would not know what we are doing and therefore be losing millions of pounds. I give an example of not having a computer in a McDonald store you would not know when to take the chips, burgers and how much you need and in a couple of day run out of supplies because our system shows how much stock we got and if we are in our last 10 the computer automatically sends a message to the suppliers telling them we are short.

2) How do you advertise your company?

Marketing plays a big part in how our product reaches our customers for example:

> Posters ( including newspapers, magazine and a bill board )

> Radio spreads our slogan around the world and they say 9/10 people would say we love to see you smile

> TV one of our main type of advertisement

> Our website; www.McDonalds.com

3) When contacting your customer what communication methods do you use?

> Leaflet posters

> Advertising and promotion (all media)

> Special offers

Four main function areas in McDonalds

Sales

All organisations usually provide a product or service for their clients or customers. Profit-seeking organisations, will try to sell their products to customers in exchange for money. Keep up to data records of there customers they can also find out how much they are going to sell in the future using spreadsheets and also plan future seasons periods such as charismas and new year to make sure they got the right products at the right time A sale is important to McDonalds because that's what McDonalds is all about. ICT is used in the sales department to advertise their products through poster and televisions. To store there stock well so customers don't go else were. To find out what customers like, through the Internet and questionnaires.

Excellence Selling Time

We aim to give all of our customer's great service all the time and should always be on the look out for those customers who may need help. The quality selling time vary from store to store. The only focus during this time is on the customer.

Discount

Discount is given when you are buying in meals or when there is a special offer, some times to promote there company they had a prize in blue straws which where given when you buy a meal, which would give you something free e.g. free fries. There is also discount given to some companies e.g. my sister works for the police and see gets discount if she shows her ID.

Hygiene

All staff is required to keep hair capes and to have clean hands while working behind the counter. They do have staff just making the store clean by cleaning the toilets time to time, cleaning tables, clean up dirty floor when customers have a accident for e.g. drink dropped on the floor and must keep caution sign for other customers.

Activities in the sales department

Communication

The sales department offers day to day communication to their customers. This service offers customer to find there local store or any information needed e.g. to book parties, complaints and etc.

Liaising

The sales department keeps in contact with other department to check carious thing e.g. price changes, new products.

Customer product completion

Customers are informed about the progress of there product through the customers preferred choice: check on the screen to see how long the food is going to take to be made e.g. if a customer asked for quarter pounder and there was none left then it would be listed on the screen telling the staff how long it will take to be made.

Sales in ICT

The sales department in McDonalds processes transactions involving the sale of good or services provided by the organisation. It markets the goods and services by preparing posters, mail shot, and sale presentations. It also deals with customer orders. They have to organise ways of advertising and how it will be made e.g. vouchers, billboards, adverts on TV, website

Sale department is mainly in charged of the following activities:

> Acknowledge every customer and engage in conversations where appropriate.

> Taking customers order in stores and online at www.mcdonalds.com.

> Keeping customers in contact of the progress of their order towards completion.

> Account sales must be recorded in the correct way before the goods leave the store

> Always open another till when a lot of customers are waiting to pay.

> Rectify problems quickly and efficiently and keep customer informed.

> Provide good customer service when food is satisfactory and offer a refund or exchange.

> Provide customers with active selling like always ask customer if they require anything else or do they want large.

> Always end the transaction with a friendly goodbye, thank you or hope you enjoy your meal.

Electronic point of sales system

In the sales department they use the electric point of sale system to be in command of stock levels and also prove of purchase for the customer if he has an accusation. The customer normally does not get the receipt but if you ask the staff for a receipt they will print it out for you. In the receipt it shows what you have brought, how much you paid for it and how change receive , details of branch, staff that served you and the date of purchase.

Stock control:

> To encourage and motivate our people at all levels of this business: -

By giving background knowledge of this business on the process of ICT system by memos leaflets, website and adverts.

> constantly increase standards of service in all areas of this business: -

By producing the needs of the new technologies introduced to this company.

> To pursue new revenue streams without adversely distributing our core offer: -

Making customers have quick service as it is a fast food restaurant.

> To be performing wholesaler for both publishers & retailers: -

By working with the technology to carry out both Publishers and Retailers.

Purchasing

All organisations need to bring in the goods and services that they need in order to carry out their operations. They can use stock control software and also use spreadsheets to store data. McDonalds can use the stock control software to get their product and know how much they need or how much demand there is. They can also send their suppliers order and payment resources using Edi and also to keep control of how long they have had their machines for and how long has it been for their last service. Track down orders for items they want. Identify possible suppliers.

When McDonalds require any stock they are told by there Stock Control and then they can be purchased through the Purchasing department. Then the relevant suppliers are contacted for the stocks and the money is handled by the finance department to pay of for the supplies or there are given credit from the company they are buying form. This is a type of loan given to cover the money in the time there credit is due.

Activities in the purchasing department

Stock Control

Managing stock control is essential if they want to be successful in their line of business, so they make sure they keep records of their stocks and if they require anything. If they have too little stock then they will run out of what they have too quickly and then the orders will have to wait whilst more stocks are brought in, but on the other hand too much stock would also be bad for them as it will be more money in the short term and it is lethal in the fast food industry, so McDonalds would keep there stock for a few days this is because it saves them a lot of money and the food stays fresh.

Key features of the stock control include

> Alternative/ superceded products

> Automatic link from purchase ordering

> Free stock calculated incorporating outstanding sales and purchase orders.

> General report facilities

> Stock valuation

> Stock turnover

> Price lists

> Stock inactivity

> plan

Purchasing in ICT

Processing transactions involving the purchase of good or services required by the organisation (manufacturing or non-manufacturing) will need to buy stationery, equipment used in the organisation.

To order on -line 24 hours a day, customers have to visit at www.mcdonalds.com They should now use the special catalogue search box on the left hand or the search box on top to quickly search the products.

Customer requirements

> Be available to help customers always give them your full attention

> Customer might want their product as soon as possible and a long wait would make less satisfied customers.

> Answer customer product queries confidently by explaining to them what you got on the menu

> If any item does not meet customer satisfaction they must be exchanged for a new on or be given generosity and give a little more for e.g. for medium fries they should get large instead.

E procurement

E procurement means buying stuff from other business or selling stuff to another business. McDonald's use ICT through the internet to buy products to sustain their company's local needs, such as pen, paper, glue.

Finance

An organisation needs to make sure that it has enough money available to pay for its purchases and other expenses. If there is not enough money available from sale of its own products then the organisation needs to find the money from elsewhere. If McDonalds did not keep records of all there operation work the company could go bankrupt. ICT is used in the finance department to control money, payroll for staff and bills. This information is vital because the company would know what they have brought and how much profit they have made.

Activities in the finance department

Budget

The finance department issues a budget to every department and aspects of the company. Each would get a budget that they would need to use efficiently and profitably. For example the operation department would use their money to buy raw materials for the company and if they go over there budget set then they are in financial decline

Income and out going

The finance department need to account for all the income they receiving and also the finance department needs to account for all the money going out of the company. This could include possible loans taken out by the company from the bank.

Finance in ICT

This department is responsible for managing the flow of money in and out of the organisation. It is also called the accounts department and handles the payment of wages and national insurance collections. The finance department also sets other department's budget and make sure that department managers do no overspend.

* Spreadsheet software, stock control

* Communication, using internet for emails, own web page

* Microsoft office, calculating payment, payroll, profits

* To pay their staff, the company uses a payroll system, which calculates the employee's total wage. The money is then transferred into the account.

* Designing reports for meeting outlining company sales, and monitoring areas where the company is improving and where improvements need to be made. Word processing, multimedia and spreadsheet software is used.

Payroll

To pay the staff of McDonalds they calculate how much money the worker earns. This is done by the ICT system used in McDonalds.

Conveniently for the workers this system also figures out how much tax and national insurance is owed to the bank, so it deducted from the pay as the money is transferred to the link.

Spreadsheets

Spreadsheets are used by the finance department to produce cash flows and forecasts. These forecasts will allow Boots to predict how much money they are most likely to make in the near future. It will give al the information about McDonalds for e.g. how much money their making. They can see how much money will go in and out of the company in the future as well.

Financial record

The manager or staff or an accountant needs to be in good position of keeping the accurate detailed information, which is kept for the income and outcome of this business. There are some methods for this to happen.
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> Chief executive is to know what has happened to their appropriate income profit and how much outcome is going out of the business.

> To reduce the money that they spend on wasted product, food, advertisement.

> To allow the government to workout the tax that is needed to be paid by the company (which is every 3 months).

Finance record in transaction

It is important to record all the transaction of the business correctly. The record must take place at the time the transaction takes place. The transaction should be marked ...

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