Comparing PC World and Euro PC: Computer Software & Hardware sales.

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IM100 : E-commerce

The commercial area I have chosen is Computer Software & Hardware sales. The two internet companies I have chosen to describe are PC World and Euro PC.

PC World as a company does not solely sell their products on the internet they also have over 800 stores nationwide but their E-commerce sales count for a lot of their annual turnover. PC World is a well-established company in the UK and is currently the biggest computer sales company in the country.

 

How they advertise

PC World believe strongly in advertising choosing to advertise their products on the Television, Radio, Internet and in magazines/Tabloid papers. Due to the vast amount of money spent on advertising you would find it very hard to find anyone who deals with computers that hasn’t heard of  PC World. Their advertisements usually just concentrate on showing  the special deals they currently have on the various computer products they sell. They also put the point across in their adverts that the company regards customer care very highly. The PC World home web page advertises in the same way by showing a small range of their popular and special offer products.

Choosing the right product

They help you to choose the right product by making it easy for you to get to the right area on the web site, this is done by listing the departments on the right hand side of there home page. There is also a search facility on the home page where all you need to do is to write in a keyword for the whole site to search on your behalf, They also have an A-Z product list. This makes it very easy and quick to look up the product or products you need.

Payment

Payment can be made by MasterCard, Visa, Switch, American Express, Diners Card, and Delta on a secure web site page.

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Delivery

Delivery for furniture is within 7 days and anything else they aim to deliver within 4 days. They deliver 4 pm – 9pm, Mon – Fri. Your order can also be tracked. Delivery charges are from £2.99 to £9.99.

Euro pc is one of the largest suppliers of discounted, surplus and factory refurbished computer equipment in the UK. They have over 15,000 trade, corporate, educational and government accounts. They buy in bulk and sell direct and are solely an internet based company. Most of their sales are to trade ...

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