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Comparing PC World and Euro PC: Computer Software & Hardware sales.

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Introduction

IM100 : E-commerce The commercial area I have chosen is Computer Software & Hardware sales. The two internet companies I have chosen to describe are PC World and Euro PC. PC World as a company does not solely sell their products on the internet they also have over 800 stores nationwide but their E-commerce sales count for a lot of their annual turnover. PC World is a well-established company in the UK and is currently the biggest computer sales company in the country. How they advertise PC World believe strongly in advertising choosing to advertise their products on the Television, Radio, Internet and in magazines/Tabloid papers. Due to the vast amount of money spent on advertising you would find it very hard to find anyone who deals with computers that hasn't heard of PC World. Their advertisements usually just concentrate on showing the special deals they currently have on the various computer products they sell. They also put the point across in their adverts that the company regards customer care very highly. The PC World home web page advertises in the same way by showing a small range of their popular and special offer products. Choosing the right product They help you to choose the right product by making it easy for you to get to the right area on the web site, this is done by listing the departments on the right hand side of there home page. ...read more.

Middle

Comparing the two Web sites Advertising of their products The two companies advertise their products on their web sites almost identically by showing the current special offers/deals and most popular items. PC World seem to spend a lot more time and money on advertising, than Euro PC because of this PC World is a far better known company as their advertising campaigns use a wide range of media resources. Euro PC don't seem to concentrate as much on advertising as they are happy with their customer base so don't fell the need to advertise as extensively. On the whole I prefer PC worlds advertising campaign as they have managed to get their message across successfully to the general public. Whereas Euro PC, I think would become a more prosperous company if they advertised more, as they only seem to advertise in corporate & computing magazines Choosing the right products I prefer PC World for shopping, as their site is slightly easier to find the product or products you want as they have an A-Z of their products whereas Euro PC doesn't have this facility. PC World also has a wider range of products as well, but I still think Euro PC is a very good web site company as it is an easy web site to look on. Paying Both companies make it very easy for payment as you can pay by using all major credit cards. ...read more.

Conclusion

From these findings I can conclude that e-commerce has not been a great success for a lot of big banks as it seems they have invested good money and achieved very little as a result of this. Dell who sell custom-configured PC's, can be seen as one of the most successful E-commerce companies. According to Dell's financial report, almost 50% of the company's revenue came from online sales alone. Originally founded as a mail-order company, the Internet has allowed Dell to reduce their publishing costs by virtually eliminating the cost of production, printing, and distribution of catalogs. Dell was one of the pioneers of E-commerce, which has allowed them to gain trust and loyalty over competitors. It is a good possibility that Dell could not be half the company it is today without the Internet. Bioliography/List of web sites visited 12/05/2002 www.pcworld .co.uk = Visited site to find information on how they trade on the internet. Lots of valid information found. 12/04/02 www.europc.co.uk = Visited site to find information on how the company trade on the internet, also researched on PC worlds web site for more information. Lots of valid information found. 12/02/02 www.europc.co.uk/www.pcworld.co.uk = Visited to find information to compare web sites. Found some useful information. 12/02/02` www.searchy.co.uk/www.altavista/www.yahoo.co.uk = Used these search engines to find web sites with information on e-commerce. oak.cats.ohiou.edu/inf2.pira.co.uk/www.chrisfoxinc.com = Researched web sites for information such as, success and failure in e-commerce & e-commerce in general. Information found was very useful on all three of these sites. ...read more.

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