• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Comparing PC World and Euro PC: Computer Software & Hardware sales.

Extracts from this document...

Introduction

IM100 : E-commerce The commercial area I have chosen is Computer Software & Hardware sales. The two internet companies I have chosen to describe are PC World and Euro PC. PC World as a company does not solely sell their products on the internet they also have over 800 stores nationwide but their E-commerce sales count for a lot of their annual turnover. PC World is a well-established company in the UK and is currently the biggest computer sales company in the country. How they advertise PC World believe strongly in advertising choosing to advertise their products on the Television, Radio, Internet and in magazines/Tabloid papers. Due to the vast amount of money spent on advertising you would find it very hard to find anyone who deals with computers that hasn't heard of PC World. Their advertisements usually just concentrate on showing the special deals they currently have on the various computer products they sell. They also put the point across in their adverts that the company regards customer care very highly. The PC World home web page advertises in the same way by showing a small range of their popular and special offer products. Choosing the right product They help you to choose the right product by making it easy for you to get to the right area on the web site, this is done by listing the departments on the right hand side of there home page. ...read more.

Middle

Comparing the two Web sites Advertising of their products The two companies advertise their products on their web sites almost identically by showing the current special offers/deals and most popular items. PC World seem to spend a lot more time and money on advertising, than Euro PC because of this PC World is a far better known company as their advertising campaigns use a wide range of media resources. Euro PC don't seem to concentrate as much on advertising as they are happy with their customer base so don't fell the need to advertise as extensively. On the whole I prefer PC worlds advertising campaign as they have managed to get their message across successfully to the general public. Whereas Euro PC, I think would become a more prosperous company if they advertised more, as they only seem to advertise in corporate & computing magazines Choosing the right products I prefer PC World for shopping, as their site is slightly easier to find the product or products you want as they have an A-Z of their products whereas Euro PC doesn't have this facility. PC World also has a wider range of products as well, but I still think Euro PC is a very good web site company as it is an easy web site to look on. Paying Both companies make it very easy for payment as you can pay by using all major credit cards. ...read more.

Conclusion

From these findings I can conclude that e-commerce has not been a great success for a lot of big banks as it seems they have invested good money and achieved very little as a result of this. Dell who sell custom-configured PC's, can be seen as one of the most successful E-commerce companies. According to Dell's financial report, almost 50% of the company's revenue came from online sales alone. Originally founded as a mail-order company, the Internet has allowed Dell to reduce their publishing costs by virtually eliminating the cost of production, printing, and distribution of catalogs. Dell was one of the pioneers of E-commerce, which has allowed them to gain trust and loyalty over competitors. It is a good possibility that Dell could not be half the company it is today without the Internet. Bioliography/List of web sites visited 12/05/2002 www.pcworld .co.uk = Visited site to find information on how they trade on the internet. Lots of valid information found. 12/04/02 www.europc.co.uk = Visited site to find information on how the company trade on the internet, also researched on PC worlds web site for more information. Lots of valid information found. 12/02/02 www.europc.co.uk/www.pcworld.co.uk = Visited to find information to compare web sites. Found some useful information. 12/02/02` www.searchy.co.uk/www.altavista/www.yahoo.co.uk = Used these search engines to find web sites with information on e-commerce. oak.cats.ohiou.edu/inf2.pira.co.uk/www.chrisfoxinc.com = Researched web sites for information such as, success and failure in e-commerce & e-commerce in general. Information found was very useful on all three of these sites. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. SK-II has already established as a leading brand within its' skin-care industry. By empowering ...

    2.1 Web Presence Objective/ Goals Specifically, objectives of SK-II web presence should achieve the following goals: * Attracting attentions of web-surfers, potential customers and existing customers / visitors * Making the site interesting to explore * Generate direct or indirect sales revenue * Create a virtual Community / SK-II Fans

  2. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    This is one of the technological advances, which helps customers but is not seen. There are also other technological advances taking place, which we see, and they help customers to speed up the whole shopping experience. These include monitors, tills and barcodes and scanners these also are connected to head

  1. OCR GCSE Business & Communication Task 7 Report

    These files must be fairly and lawfully processed whilst staying relevant and non-excessive. These files also must be kept for an appropriate time and not for longer than necessary. Files secured by the law must be secured and not passed on to other parties or countries.

  2. I.T Evaluation of Hardware

    The leaflet contained an easy-to-read language. I again used word art, different fonts and clip art to make my leaflet. The leaflet was ideal for the shop as it contained all the information it needed in a compact leaflet. The leaflet folds in half vertically: The leaflet is appropriate for the shop as it has pictures of membership cards and entertainment images.

  1. Impact of E-Commerce.

    - Cannot easily return item or get support. Objectives of the Web Site There are certain elements required to perform online e-commerce and Woolworths are mainly seeking to: - Promote their Web site presence - Have an online catalogue or store - Have the capability to receive payments - Be

  2. An e-commerce solution for a business is the incorporation of all aspects of the ...

    To emphasize the point that the effect of the Internet is so widespread in today's business communities, one online article stated that more than 100000 companies have Internet addresses, and 20000 companies have home pages on the Internet as February 1999.

  1. I am writing about an employer using PC Technology, Entertainment and Mobile Technology in ...

    She was making a paper organiser for herself instead of having a mobile at this time. A mobile phone for Juan is now so common that today everyone has one and asks for your number. This is especially when her job takes her out of the office for considerable amounts of the time in the week.

  2. Unit 23: Investigating Communications and Networks

    * Back-up your files on multiple computers * Scalable: more clients and servers can be added to the system without changing the network significantly * Easier to manage, administer, and secure than peer-to-peer networks DISADVANTAGES OF NETWORKING * If Sever develops a fault then users may not be able to run the application programs.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work