Creating a logo, template letter and a website for a travel agent.

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Name                        A02a

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Introduction

I have been given a few tasks such as making the travel agency, Satia Tours more popular and more famous, increase the number of customers etc. Also how the travel agency can be better. Satia tours was established about 20 years ago and over the years they been thinking constantly in how to make the agency better. One of the main tasks it to make the best holiday packages. Even though this company has been running very successfully they still need a way to increase their customers and they can do this by using the internet. So the task is we have to create an attractive webpage so customers will be attracted. To design the logo for the webpage I am going to use paint. And for the webpage Microsoft publisher will be used.

    Also I will make sure that the travel agency has a template letter. A template letter is a letter which is already been typed but the address box and the name is not filled. The reason why it’s not filled is that when you send this template letter to a customer, all you do is you just right his name by hand and fill in the address box.

Research

I have looked at two different websites, Expedia and Thomas Cook. I have commented on both of these travel agencies. Even though their both completely different sites, it is still kind of similar.

Website one: Thomas Cook

Comment: I have looked at this website and it is great in the way it’s laid out and the way it’s structured. The most flashing thing is their logo which can easily be seen as soon as you go to the website. The logo is located at the top of the webpage. The picture is like a ball which represents the globe, it has got a bit yellow color which represents the sun and has got a bit blue which represents the sea. This is good because it attracts customers. The most attractive thing is that they have put pictures from all the top and great places from around the world. This gives the customer a positive image. On the left of the webpage it has got a search column in which you can find flights of your choice. All you do is fill it on what ever needs filling. Through the middle of the page, it shows all the cheap flight and tickets. Also there is a last minute booking thin g as well. On here flights can be booked last minute. It is similar to website two (Expedia). Also it has a search box and on here anything can be found.

Website two: Expedia

Comment: I have looked at this website and it very like website one (Thomas Cook). It has a logo at the top left corner of the webpage. The logo is an also like a sphere which represents the word and it has got a plane in the middle. This attracts customers and makes them feel that Expedia will take them everywhere all around the world. Also the most effective thing on this webpage is that the middle column shows the most famous places around the world and shows the cheapest flights and tickets. This is good because it attracts more customers. On the left of the webpage it has got a search column in which you can find flights of your choice. All you do is fill it on what ever needs filling. It also has pictures of all the good places around the world. So overall it is a very good and attractive site. It is also very friendly.

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Tasks

I have one main task, and to do this I have broken it up into five smaller parts to make it easier. The five parts are:

  • Getting information about the travel agency
  • Design a logo and a slogan for the travel agency
  • Create a Website + Hyperlinks
  • Writing reports at the end (User Guides)
  • Advertising the Agency

Getting information about the travel agency

I can do this task by looking up on the internet. But will not do in this way because the internet will only give me positive points of the Travel ...

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