Departments/functional areas.

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Departments/functional areas

Richer sounds

Marketing department: The marketing director (Claudia Vernon) and her colleagues do a number of tasks, I shall now go through these tasks.

The marketing department analyses for feedback from customers and gets information about competitors to identify the future of the business. The marketing department also decides how to advertise and promote products and/or the business. Also, the marketing department produces in store catalogues and advertisements to go in the national press and specialist magazines. Designers create point-of-sale materials such as sings, price tickets, and leaflets. Point of sale make sure the store looks as interesting and as lively as possible so that it appeals to the customer. The marketing department is also responsible for the design, updating and analysing of the website. The marketing department researches the needs of key customers so that they can produce what the customers want such as:

  • Excellent value, reliable products
  • Accurate + truthful information
  • Friendly customer service
  • Stores being bright and lively

The marketing departments researchers find out the needs of customers by:

  • Analysing till questionnaires
  • Obtaining key information about customers
  • Asking customers
  • Receiving direct feedback

The marketing department also uses “marketing strategies” such as:

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  • Word of mouth
  • Email updates
  • Designing packs for specific customers
  • Always trying to improve
  • Advertising and promotion directed at correct customers
  • Producing informative and colourful catalougues
  • Encouraging customer feedback
  • Know what NOT to do

The marketing department relies heavily on ICT(Information communications technology). ICT is used in the marketing department to:

  • Analyse customer data
  • Design catalogues and adverts
  • Produce wide range of documents
  • Contact colleagues quickly and efficiently
  • Sending text and graphic attachments to people

Finance department: The head of finance is called John Currier. He and his colleagues do work in ...

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