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Description of the Sales Department in Varndean e-Learning

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Case Study Description of the Sales Department in Varndean e-Learning Introduction Varndean e-Learning is a small sales department specialising in school materials. The department sends information to schools, describing an outline of their products, and invites potential buyers to seminars so that they can look at products in more detail. It accumulates enough income to keep the company rich and function properly. The department consists of two workers. Work is equally split so that one produces ideas to sell as products, and the other completes paper work to confirm order details etc. Why ICT is used in Varndean eLearning ICT is used in Varndean e-Learning to create flyers and letters, which are sent to schools to promote products. The department has also created a website to provide potential buyers with a more in-depth description of products and to promote products even more, this helps to create a marketing programme. ...read more.


The Varndean e-Learning department use ICT to easily produce and edit letters, flyers and adverts, which can only be made possible by the use of computers. One of the main advantages to using ICT to produce their promotional flyers is the use of a mail merge, which allows letters to be easily produced that are then sent to customers, as addresses of all potential and current buyers are stored in a database on the computer. However, there are also disadvantages to the use of ICT within the department. The process of editing adverts, etc can be complex and hard to understand, so staff must be thoroughly and properly trained to be able to use certain programs to perform the work necessary. ...read more.


Communications Varndean e-Learning has very little communication with external companies or departments, as it is able to perform all tasks necessary without outside help. However, Varndean do communicate between computers so that documents can be e-mailed to be printed, or to be sent to someone else in the department. Customers often send e-mails inquiring about products, etc. and so the only other communication made my Varndean e-Learning is to reply to customer's e-mails. Improvements that could be Made Within the Company One improvement that Varndean eLearning feel could be made is the creation of a more detailed database. This database could include details of purchases from schools, so that schools that have already bought a product don't receive another letter or e-mail promoting products, which the school already has. James Black 3/4/03 APPLIED ICT GCSE COURSE ...read more.

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