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  • Level: GCSE
  • Subject: ICT
  • Word count: 6668

Developing a Business

Extracts from this document...

Introduction

Ownership The type of ownership for the business will be a partnership. This is the most obvious choice as there are two people involved, my business partner and me. A partnership can involve between two and twenty partners allowing for further expansion and more financial backing if needed. The partnership would be owned in a ratio of 60:40, me owning 60%. This means we would share the cash input and profits and losses in this ratio, which is bad in the short-term for me, but hopefully good in the long-term. A partnership brings additional expertise from all the partners. A formal partnership agreement would have to be drawn up to settle any disputes. The problems with a partnership are that there is unlimited liability meaning that it is possible to lose personal possessions e.g. car and house, and that there is limited cash input. Cash would only be available internally and with loans. The alternative was a private limited company (ltd.) which would have a larger financial backing and limited liability to the value of shareholding, but in the long-term there is less profit and less control when shareholders come in to the plan as well as high set-up costs.Limited companies also have to pay more tax. Name The name for the business that I have decided on is?????? this conveys the message that the company operates in the UK an could also be in europeain countries Aims and Objectives The main aims and objectives of the business are: Short-term To survive and break even (Year 1) To cut in to the market and build a good reputation by providing a reliable and efficient service (Year 4) Long-term To expand to a public limited company and widen the range of services (Year 10) To be able to compete well with competition and own a large market share of the British market (Year 15) ...read more.

Middle

Most messages and notes are placed on paper. Sometimes whenever someone is unavailable, a written message is left for him or her. Telephone messages are recorded on paper then passed on to the recipient. Most long messages are sent electronically via e-mail or fax. Sometimes documents can be attached to e-mail with a message or vice-versa. Its not just e-mail that is involved in electronic communication, it also involves faxes and telephones. Messages can be passed on verbally via telephones or intercom. Some computers are programmed through a network with instant messengers. You can have a written conversation using these. You also have a choice of talking within a group (conference) or privately (PMs). Each method is used in a relative way compared to what the task is, whether it is internal or external. Internal Communication includes verbal communication, e-mail, memos, intercom via telephones, computer network, notices and messages, and also through meetings. External communication includes fax, telephone, mobile, pager, video conferencing, the Internet, e-mail, and through a computer network. We call communication that takes place indoors internal communication. This involves verbal interaction, e-mail, written memos, intercom or telephone, through a network, notices, and obviously at meetings. When conversations between staff occur during meetings or small gatherings in different areas, we call this verbal communication. One advantage of talking is because it is immediate and straightforward. One disadvantage of this is that there is no record kept of the conversation. E-mail can be classified as internal as well as external because mail can be sent anywhere as long as it is to a specified address of another staff member, for example, too far to reach within the building. Once e-mail has been sent, it should be received straight away. This is a convenient way of sending long messages or documents. One bad disadvantage of using e-mail is that you can receive viruses and maybe send them accidentally. ...read more.

Conclusion

Personal information or secret information could be stored on the e-mail, and with hackers and viruses floating on-line which could evade the Data Protection Act. This is one of the disadvantages I had to face. I decided that the senior members should bring a mobile phone with them rather than a pager because by using a mobile phone you can interact verbally whereas using a pager, all you would receive is text. I had to choose the suitable methods of communication that would be most convenient to the customer. Marketing Marketing is the management process that is responsible for identifying products that would be likely to make a profit when sold and then selling these products to customers. When marketing a product you need to consider the 4 Ps. Getting the mix right is essential to successfully market your product. The 4 P's are: � Product � Price � Place � Promotion Market research is the collecting of data, the aim of which is to understand better what is happening in the marketing place, as the marketing department of a firm needs to know about consumer's views and economic trends. Primary data is data that you have gathered yourself, whereas secondary data is somebody else's data that you use. Field, or primary research is when new data is obtained for a specific purpose, this can be provided by the marketing department of a firm. Data is usually gathered by surveys, (face-to-face, telephone, or by post.) An advantage of field research is that the firm can have control over the whole process, and it can be more effective, but it does take longer and will cost the firm more. Desk, or secondary research is the use of existing, already collected data. This could be anything from Department of Trade and Industry reports to a company's sale statistics. Also company reports, government statistics, and surveys published by research organisations can be used as secondary sources of information. Desk research is quicker and cheaper than field research, but findings are not necessarily accurate or always relevant to your product. ...read more.

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