Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

The first 200 words of this essay...

A report

Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

1 INTRODUCTION

Following on from part this report will develop a set of marketing recommendations for Safeway, based on technologies and the Internet.

Joanna Moon, the marketing Technology and Media requested this report as an assignment.

The prime purpose of this report is to develop an appropriate marketing mix for Safeway and to discuss the impact of emerging technologies, as well as exploring other technological developments.

Secondly, recommend with justification, which approach would or would not benefit Safeway in their marketing activities.

Finally, this report will recommend a customer care programme for Safeway customers. This section will include the consideration of technology driven CRM.

This report should give the reader an overview of emerging technologies in Supermarket sector and look at a new approach to customer care through technological driven CRM.

This report will be carried out by using following research material such as: books, journals Internet, keynote reports, lecture notes, newspapers and other research materials at LMU. This report will be submitted to our Marketing Technology and Media tutor, and the submission date is