Unit 7: Marketing and Promotional Strategy
E4
E-commerce and Interactive Communications Methods
E-commerce
E-commerce means carrying out of trade and commerce (including shopping) via electronic means. E-commerce can be sub-divided into business-to-business, business-to-consumer, and consumer-to-consumer transactions. E-commerce is sometimes known as e-tail, e-trade or e-business.
There are a number of different uses of e-commerce. E-commerce can be used for marketing of goods and services; retail of goods and services; customer service and supply chain management (also known as E-procurement).
Advantages of e-commerce:
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Peer Reviews
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Quality of writing
The report states 'eCommerce', however there have failed to mention that this stands for 'Electronic Commerce'. This will need to be in-putted into the report. On the flip side, the report does describe this term quite well and this is detailed.
Level of analysis
Each of the bullet points should be explained and given the reason to why it's either a disadvantage or an advantage. For example the bullet point 'Lower operating costs', could state 'The website will occur lower operating costs, which the business has the ability to either lower prices of their product/services to beat their competition. Or there have the ability to increase their own profit margins, which will allow the business to generate more profit.'. This should show the examiner, that the student understands each point that there are making with a justified reason. The above applies further down the report of the sections 'Interactive Communication Methods' and 'The Internet'. As each billet point needs to be justified in some way.
Response to question
In summary, the report shows a basic understand. However alot of these points are're given a reason and thus are't justified. The student has description what is meant by the term 'Interactive Media', however this is copied an pasted from a website. The student will need to read this, and use their own words to describe the term. This would allow the examiner to see that the studs clearly understands what there are writing.
