• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

E-Commerce Web-Sites Report Case Study

Extracts from this document...


E-Commerce Web-Sites Report Case Study 1:Amazon.co.uk Arguably the best e-commerce site on the web, amazon.co.uk is a very famous site. It has lead the way for many sites, and online businesses. The criteria are as follows: * Speed of Page Downloads * Navigation * Ease of Use * Range of Products * Secure Server Speed of Page Download Impressively, amazon.co.uk manages to download entirely in the first three seconds. However, it's American counterpart takes twice as long. Both of these times are acceptable however, as a recent survey has claimed that the average internet user will wait for a maximum of 10 seconds and then will press the back button. This time actually reduces as you visit the site more and more as the images are stored on your computer, and so can be re-used. This speed is consistent on every page, even unvisited pages. Navigation Amazon has been held up as an example recently, as it's "three clicks to get anywhere" system grew steadily more popular. It's not entirely true, but navigation is still exceptionally easy. A small table down the side reveals all the places, and sub-categories available within that category, while a toolbar at the top makes it easy to flip quickly from books to music, plus underneath is the main sub-categories available. Ease of Use Once you have found what you want, and been persuaded by the reviews to buy it, you must click the elusive "Add to Shopping Basket" button, which actually took me some time to find (but maybe that's just me). ...read more.


All pages appear speedily, and even the most complex pages take no more than three to four seconds to appear. Ease of Use Tesco.co.uk is an easy to navigate through site, with its toolbar at the top, with entries to "Home, Shopping, News and Features, Talking Tesco, Register and Sign-In, Help". This is all one big frame at the top of the page, so no matter how far the user scrolls down the page, his navigation options are still open to him. The area you are currently at is in a darker shade of blue, in comparison to the other tabs. There is also a frame at the side of the page, with the same places to go to at the top, plus all the sub-sections available to visit. To find any one particular thing is very easy, although it's not so easy to use if you are a browser. Range of Products Tesco seemed to me like a more complete, if not in as much depth as amazon.co.uk. They offer food, clothes, books, music, computer/video games, electrical items, groceries and even flowers! However, there is a down side to all of this. In some of the book's sections for example, next a book there would be a short description such as publisher, date published and so on. Click on more info, and all you get is a larger picture and the same information all over again. However, in their computer section they do provide lengthy descriptions, plus a jargon buster for the people who don't understand the language used. ...read more.


I can't find a "buy this deal now" type of button anywhere! How do lastminute.com make any money? Secure Server I can't seem to find any trace of it simply because I can't find the "buy now" button. However, I did find some details about it. Apparently, "Our secure server software encrypts information, ensuring that Internet transaction stay private and protected. Lastminute.com uses a security protocol called "SSL3"." That's what Lastminute claim anyway, and I can't test it out. Total I give Lastminute.com a 6/10. Best Overall E-Commerce Site I have chosen Amazon.co.uk as the best overall e-commerce web-site. As you can see above, it does include many things, which the other sites, have forgotten, or not included. For example, little things can make a difference. In all the other sites, secure server information is locked away in the Help pages, whereas with Amazon's site, the words "Your credit card details are 100% safe with us" plastered in the same place on every page does help shoppers remember which online shops they will buy from. Their web-site also works well, and is constantly fast. I do not get any error messages like I did yesterday with BOL, or incomplete web pages with HTML strewn about everywhere. I have shopped with them before, which proved to be a painless experience. If you're looking for something specific, or just browsing, to see what you can find, Amazon is your kind of shop. As a runner up, second prize goes to Tesco.co.uk. A very helpful, and easy to use site although it was let down by a lack of a secure server. Samir Juthani 9th April 2001 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. In this piece of coursework I will be looking at how Tesco uses ICT ...

    It is also a faster and more efficient way of throughput. It saves 15% in time to scan the goods in a shopping trolley rather than a manual system. This system is linked to Tesco's main system. As each product is scanned, it is recorded and then Tesco can tell

  2. Information Security.

    Some Types of Risks Intentional misuse of your computer The most common methods used by intruders to gain control of home computers are briefly described below. * Trojan horse programs * Back door and remote administration programs * Denial of service * Being an intermediary for another attack * Unprotected Windows shares * Mobile code (Java, JavaScript, and ActiveX)

  1. E-Business - Tesco

    Tesco in 2000 made 2.9 billion pound with international sales and �1070 million in the UK with there brick and mortar part of the business alone. In 2001 they were able to add a further three hundred million pounds from Tesco.com.

  2. Business Communication Case Study : Oxfam

    This is because the process may involve communication problems are known as 'noise', and this may weaken or destroy the message being sent. The following are a few examples of 'noise': * Language problems- The language used may not be fully understood, particularly if a receiver comes from a different

  1. OCR GCSE Business & Communication Task 7 Report

    Ethical Issues: To insure my work stayed ethically correct I had to make sure my work was consistent and understandable. Subjects of my work also had to be checked to make sure they were accurate and true. They had to portray a true statement and a readable, understandable preference.

  2. Impact of E-Commerce.

    - Cannot easily return item or get support. Objectives of the Web Site There are certain elements required to perform online e-commerce and Woolworths are mainly seeking to: - Promote their Web site presence - Have an online catalogue or store - Have the capability to receive payments - Be


    the fact of access to target place on foot, greater quiet, cheaper life and so on. In small town there aren't enough institution of employment, especially big companies. So there are also great problems with finding a good and suitable job and the unemployment rate is really high.

  2. Replacement Advertising on the Web - Is it Legally and Ethically Acceptable?

    This report will raise issues about the catch-up situation of the legal system and the fast developing world of the internet. Due to the speed at which the world of computers develops I do not feel that this report will provide answers to the problem, but will merely provoke discussion and thought about many issues.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work