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Explaining how Internet marketing benefits to customers.

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Introduction

In this task, I will be explaining how Internet marketing benefits to customers. I will be describing three different business and explaining about them. As a broad summary of benefits we could say that customers get the benefits of a mass (global) market together with the benefits of very personalised service. The benefits of large scale business and small scale business. The benefits are: ? Greater choice ? Lower Marketing Costs ? Convenience and speed ? Customer complaints ? Customer can share experiences ? Customer Power ? Customisation and Individualisation ? High Response ? Highly targeted audiences Greater Choice Over the Internet you have a greater choice, because Lower Marketing Cost Lower Marketing Cost this is due to 'disinter mediation', which basically means removing the middleman. The term is a popular buzzword used to describe many Internet -based businesses that use the World Wide Web to sell products directly to customers rather than going through traditional retail channels. By eliminating the middlemen, companies can sell their products cheaper and faster. Many people believe that the Internet will revolutionize the way products are bought and sold, and disinter mediation is the driving force behind this revolution. Convenience and Speed Using the Internet is very useful because unlike going out to shop and driving to the destination or need to do is to connect to the Internet and the website you wish to visit or shop at and because it is so fast that will not have to worry about long queue to purchase the goods. ...read more.

Middle

to their show room I would really doubt it if their show would have that many houses for sale on show in their windows, so basically over the internet customers have a greater choice of freedom on what they are looking for to suit there particular needs. Also on the Foxtons website you can have a 360* interactive tour of the house or apartment that you choose also they will show you the aerial view of the apartment and also a map to the apartment, also it will give u a great detailed specification on the house or apartment giving the number of bedrooms and how big each one is, it will also give you a plan layout of the house or apartment. So basically when customer visit www.foxtons.com they will benefit from several things such as: ? Greater choice - customer get greater choice with over 20.000 properties online. ? Convenience and speed - customer can narrow their search to what ever they want such as 3,4,5 bedroom houses. ? Customer can share experiences - customer leave past experience of what they had to go through with Foxtons. ? Customisation and Individualisation - online customers can narrow their search to that particular person, with again weather they would like to buy a house or rent an apartment. www.sainsburys.com Sainsbury's Sainsbury's is a leading U.K and U.S food retailer store with interests with finance and property. The group consist of Sainsbury's supermarkets and Sainsbury's Banks in the U.K and Shaw supermarkets in the U.S. ...read more.

Conclusion

They deliver a quality service by empowering their employees and they facilitate and monitor customer feedback to continually improve the customer's experience through innovation. Virgin began in the 1970s with a student magazine and small mail order record company. Their growth since then has not only been impressively fast, it has also been based on developing good ideas through excellent management principles, rather than on acquisition. They look for opportunities where they can offer something better, fresher and more valuable, and they seize them. They often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent. And with their growing e-commerce activities, they also look to deliver 'old' products and services in new ways. We are pro-active and quick to act, often leaving bigger and more cumbersome organisations in their wake. So when you visit the website www.virgin.com or www.virginmegastores.com customers can benefit from these two website which will just like Sainsbury's will save you money and time both at the same time: - Saves time and money on the customers behalf because it cuts out travelling cost on petrol. - There are a lot more special offers and discounts on the Internet, so that they can encourage more and more people to use the Internet. - You can have your product delivered to you home, at any time of the day of your choice. - There are a lot more products made available to the customer over the internet. - You are able to register online o save you even more money off products that are on the Internet Bijay Parkash Task 7: How Internet Marketing Benefits Customers 1 Robin Daly ...read more.

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