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Get Up,Get Moving Evaluation of my multimedia promotions of a fitness campaign.

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Introduction

´╗┐Evaluation Logo I wanted to create a logo that was easy to view and was still interesting and that it had a purpose to it. Originally I made my logo an animated GIF because I thought it would make the logo stand out and more interesting due it being eye catching. I didn?t like this idea because the animation wasn?t smooth and it didn?t show any link to my get up get moving brief, so I decided to make it a JPEG image instead because this was easier to view and wasn?t over complicated and hard to follow. I decided to make the background black to show that my get up get moving programme was classy and serious even though it was aimed at nearly all ages. Black is fairly easy to view as well and it shows the company as being very formal and important. I had and animated picture of a person running to related the logo back to the get up get moving campaign and this also showed, at a quick glance, that the company/ campaign was about getting people activity and trying to help people lose weight and become healthier. My logo is suited for its audience as it is simple to understand and gets the message across quickly for my get up and get moving campaign. The purpose of my logo is to promote the Get Up, Get Moving campaign and to be used on variety of other tools and content which I created so that the user can identify that the product they are using is from the Get Up, Get Moving project. My logo was easy to adapt which allowed me to easily use it on content for example when using my logo on my website. The feedback I got from test buddies was that my logo was very informative and it was easy to tell that it was a part of the get up get moving programme. ...read more.

Middle

Digital Poster My digital poster is suited to my target audience as it appeals to my target audience by using a simple layout, eye catchy and basic colours and using key points of information and also by using fun facts that are enjoyable to read, instead of large paragraphs of information. The purpose of the digital poster is to promote Get Up, Get Moving and to get as many people as possible to get involved in the campaign by making the campaign look and sound and by showing it could make a big difference in their life. My poster used images of the foods that were being served, the calorific value of each ingredient and the overall calorific value of the meal along with a short description of the meal and a fun fact about some of the ingredients in the meal. At the bottom of every page I put the source and URL of every image and I also put this in my sources table. I used a basic colour scheme so it was easy on the eye. Even though I used basic and simple colours I made sure they stood out and were eye catchy so it would attracted attention of people viewing it. I made sure the images were all the same size. I also used timer to change the slides and made sure you couldn?t click to move to the next slide along with this I made sure that the transitions between the slides was smooth and that each animation was the same. My test buddy said I could link my digital poster to my model or my website and that I should make sure my transitions were the same. I made the transitions the same and made sure they were appropriate and I linked my digital poster to my website using a hyperlink. I didn?t add it to my model because I though it wouldn?t be relevant and I don?t think it really need to be there because the model is already talking about healthy eating and different meal plans. ...read more.

Conclusion

Furthermore I could?ve asked other people in my class other than my test buddy for feedback as I would?ve got more viewpoints giving me a better understanding on what was good and bad about my work. During the course I had one teacher, this was good because I only got on solid point and not two possibly different views which could contradicted it other so I was happy about having the one teacher. My test buddy helped me a lot throughout the whole project giving me good feedback and the reasons behind his feedback. Also one of my test buddy was ahead in the work so he would regularly give me tips on what to do when I got to the point he was at so I won?t have as many problems as they did. For example before creating my Podcast my test buddy told me that when creating my Podcast I should work out the length of my Podcast to make sure that it fitted within the time limit set on the CAB website. My role as a test buddy was to provide feedback to my other classmates work to help them improve it and add new content. As a test buddy I believe I done well as I would regularly give feedback to my peers rather than at the end when he would?ve finished his work. I also told my peers the reasons behind my feedback I think this helped him because he would better understand why I thought something was good and bad about his work and my peers could change their work accordingly, this help them improve and add new content to their work to make it better. I made sure all my work was completed by the certain deadlines so I could get feedback from my teachers and my test buddies. I made sure I worked hard on every aspect of my coursework so I could get the highest grade possible. I worked well with other people during ...read more.

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