ICT as a marketing tool

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ICT as a marketing tool

Marketing mix involves: Price, Product, Place and Promotion.

Price can be reduced selling over the internet as CD’s can be sold with out a shop with fixtures and fittings and with fewer staff.

Product can be sold worldwide and have millions of potential customers.

Place internet is every where especially with these internet café’s.

Promotion internet can be used to promote a shop or a product.

ICT can be and is used in many different ways in the Music business. These are just some of the packages that are used by Madonna to promote her.

Internet

Madonna has been producing music for twenty years and done a pretty good job making millions of pounds. Also over twenty years technology has changed making artist more money but also costing them more money. Madonna is a big name and has a large record company Warner Bros. behind her. If you were looking for either of the two names on the internet the search engine will come back with hundreds of results. So an advanced search was used to find out about Madonna and albums released through Warner Bros. There are various web sites produced by different companies. Each web site promotes certain songs and artists. Madonna’s web sites were promoting charity work for the September 11th 2001 horrors. Also the web site promoted Madonna and the work she was doing. A fan could find out about Madonna’s tour dates, CD’s and merchandises for sale.

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Any useful sites then could be saved in favourites, so fans had easy access to find out information on Madonna.

This is a picture from Madonna’s web site.

Internet is used all over the world and can reach millions of people and is growing so companies should be looking to invest in the future of the internet. When ever you log on to the internet there are some adverts trying to sell you something and one day an internet user might see something they like i.e. books or CD’s. Music artist's use their internet web sites to sell ...

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