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  • Level: GCSE
  • Subject: ICT
  • Word count: 2158

Impact of email in organizational communication

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Impact of email in organizational communication Introduction As early as in 1958, it was predicted that computing power would reduce middle management levels by Leavitt and Whisler(1958). The advent of desktop computing brought in 1980s autonomous knowledge workers and empowered clerical staff. And now the computers have been networked within organizations and across organizations and it has led to the emergence of new pathways for communications and virtual organizations. (eg.Mackenzie 1986; Hedberg, 1991; Baskerville et all, 1994) Electronic communication tools have become predominant in organizations and five years ago in 2000, there were 209 million business email users in U.S alone and this must have doubled by now. (The Industry Standard 2000). Interpersonal communications are an essential foundation upon which organizations are built as was observed by Barnard(1938) who said " an organization is born when there are individuals who are able to communicate, and who are determined to engage in actions oriented towards a common goal". It has been estimated that a manager spends 95% of his time in written and verbal communication. (Mintzberg 1973). It is essential that such technologies impacting upon the organizational is examined with greater attention it deserves. Has emails replaced face to face contacts In a study reported in Jan 1995(Sullivan), it was found that e-mail users among the of the Florida House of Representatives, an information-intensive public organization, preferred the just introduced system for document delivery, request for information and answering queries only and not for drafting documents, assigning tasks and making decisions. ...read more.


Complaints should be dealt with by meeting face to face preferably wherever possible. Meetings should ideally have Q&A component as people will have chances to interact which diffuse a lot of discomfort and hostility. Often people just want be heard. Hire an employee communications officer: Of late, communications officers are being hired in either in corporate communications or H.R. It is not desirable to have under H.R. as it carries with it the negative features of policies, procedures, and legalese which most people want to run way from. Form a team of ambassadors: Especially in a situation of change management, a team of employee ambassadors can be created drawn from different functions and levels across the organization, whose members can speak the language or jargon of the particular different groups, be it marketing, R & D, Sales, or assembly-line workers. Write a story Writing a story of the core narrative of the change process like "here's where we were, this is what happened to us, this is what we are doing about it now and this is what our vision is for the future, will soon become a common ground for communicating. No holds barred The importance of the communication within an organization could be well understood from the case of Cadence Designs Systems reported in CFO Magazine, May 2006. This company which manufactures software and systems for chip design and testing holds 15 or 16 employee roundtables every quarter each hosted by a senior manager attended by 10 to 20 employees. ...read more.


and the lean media (written) E mail has the exceptional character of crossing over traditional boundaries between paper and electronic media. It demonstrates a degree of interaction akin to telephone even though it is in the written form analogous to written memo. Its qualities such as interactivity, asynchronicity and reliability makes it suitable for majority of communication tasks. Despite its lean level of channel richness, communication efficiencies offered by e-mail outweigh the expectations or preference based on face to face communication.(Sullivan 1995) Because of the fusion of attributes of low involvement as in writing and high involvement as in speed of interactivity, e mail has become the most preferred channel of communication. However the fact remains that use and preferences for e-mail vary according to the type of communication activity in which one is engaged. The use of e-mail varies depending up on the potion of a person in the organizational hierarchy. The communication technology like e-mail has had a telling impact in the last decade ever since it was introduced and it has become preferable to the older means of communication such as telephone and face to face. And the e-mail has now a become tradition until newer one, more efficient emerges. It has become an indispensable form of communication for the effect of speed and accuracy, efficiency in disposal of issues. Managers and staff need not stay glued to their seats any more and the managers and staff can act and interact with each other remotely more efficiently than ever before. More over that the e mail has promoted organizational power and also its attendant organizational politics need not be overemphasized. ...read more.

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