Candidate Name: David Wilson
Long ago, before the time of broadband Internet access, there was a small company called One2One. It was making millions on it’s mobile phones and business was booming. But then this large foreign company called T-Mobile came and bought them out. Since then they have developed into a world-class business with offices in Russia, America, Australia and many more. This T-Mobile is a world recognised organisation. The ways they use ICT are unveiled and exposed in this analysis.
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Peer Reviews
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Quality of writing
The report doesn't include a screenshot of the T-Mobile's website, which would allow the examiner to visualize the report. The report states 'Microsoft Access', however there haven't mentioned that this is a Database which holds data regrading their consumer's.
Level of analysis
The sections within the report, don't provide enough detail to be awarded high marks. As the points need to be explained in more detail. For example the student could state 'By using technology, the customer service will be able to become more effective and should allow consumer's to receive better standard customer service levels'.
Response to question
In summary, the report is OK. However, there is a number of sections or parts of the report which is missing. The background of the company is quite good, as this mentions how the company became an leading business within this market. The section 'Marketing' is missing out a vital part of the report. As the company provides mobile phones to consumer's, and one of their large marketing methods is to send out regular text messages to their consumer base. This isn't mention within the report.