Explain ways that the accuracy of source data can be improved before it is used.
The Importance of keeping data accurate and reliable
Keeping data accurate and reliable is seen as very important for businesses, as it is part of the running of the business for example business run using data as part as there day to day of the business; for example businesses such as Ford keep records of there customers, and potential customers, they have large databases of them, this helps Ford as this can help Ford to survive and stay alive, within the organisation people are constantly using data, this could be research or databases, this information is being used by the organisation it self from offices in head offices to the dealer branches where staff internally are using this information to help them in the running of the business. This research could help the company quite significantly as it contributes hugely into the success of the company.
Businesses is using data all around the world, our world revolves around data, for example finding new cures for diseases in order for this to be done research and data would have needed to be collected in order to accomplish this goal, so it is fair to say if data was not produced and collected and not used then a lot of things now would not have come into practice people would have suffered because of this, this is why Ford need data to be accurate and reliable because it helps to push the business along and drive it to achieve its goals. Ford need data to be accurate and reliable because it helps to push the business along and drive it to achieve its goals, only precise data is useful to Ford, it would have to be very accurate as incorrect data will not b able to help the organisation and would be pretty pointless. Information to be accurate and reliable is a very important aspect of the business if it is to run effectively and efficiently. In the UK a certain percentage of UK households support corporations by buying stock. But the level of trust people have placed in the corporate world by making these investments has not been reciprocated by reliable information about the financial performance and the actual financial condition of the corporation they are investing from. Investors are now becoming more cautious, with many reducing or withdrawing their investments. To keep data reliable ford must ensure that the data is up to date and it also needs to be complete. Old data is useless to the company, for example when Ford sends out information in the form of a letter, but if say the person moved house and Ford were still sending information to their old address, then they would simply would not get it. Data also has to be complete, uncompleted data such as postcodes missing a letter or number is again useless to the company because the company Ford cannot be sure the person will ever get the information they will be sending them. Accuracy of information can be improved by:
