Look at how introducing internet usage to a small organisation would benefit the company and whether or not the initial set up costs would benefit the company financially in the long run.

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E commerce assignment.

In this assignment I am going to look at how introducing internet usage to a small organisation would benefit the company and whether or not the initial set up costs would benefit the company financially in the long run.

Having selected a business through using a simple e-commerce viability test ( please see bibliography) I have conducted further investigation into the amount of computer access they have and estimated the amount of investment required.

Initial investigation

NG motorsport is a newly founded company with one employee (the owner). The company specialises in after market motorsport tuning accessories. Offers a car sales package where they sell a car on behalf of a customer and also a small bodyshop. NG motorsport has a home pc with internet access and a laptop but these are used mainly for accounting and general admin (not as a marketing tool)  and the companies client base is fairly small (local area).

The companies main objectives are as follows.

  • To be profitable
  • To provide unrivalled value for money and customer care
  • To be successful and competitive
  • To have a larger market share in the North Cornwall area.

The owner is looking to introduce e-operations as his main marketing tool in order to cut overheads by having an “electronic showroom” and increase his client base.

Benefits of using E-commerce the benefits of using e-commerce are endless by launching a web page a business can get a stake in the global market as web pages are available 24-7 by most house holds and businesses in the world. By using e-commerce a company can grow quicker than usual by allowing for the economies of scale theory and therefore being more successful than a company with little or no e-activity.

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 His main e-objective is to set up a webpage where customers can purchase goods and services from him through a secure payment method in order to speed up transactions and provide them with peace of mind as the main ways of paying at the moment are Cash, Cheques and postal orders which all take time and are inefficient.

By introducing a web page I believe that this company can expand by around 50% over the next 12 months as this would increase the client base from locally to globally.

The main worry that the owner has is the initial ...

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