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Look at how introducing internet usage to a small organisation would benefit the company and whether or not the initial set up costs would benefit the company financially in the long run.

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Introduction

E commerce assignment. In this assignment I am going to look at how introducing internet usage to a small organisation would benefit the company and whether or not the initial set up costs would benefit the company financially in the long run. Having selected a business through using a simple e-commerce viability test ( please see bibliography) I have conducted further investigation into the amount of computer access they have and estimated the amount of investment required. Initial investigation NG motorsport is a newly founded company with one employee (the owner). The company specialises in after market motorsport tuning accessories. Offers a car sales package where they sell a car on behalf of a customer and also a small bodyshop. NG motorsport has a home pc with internet access and a laptop but these are used mainly for accounting and general admin (not as a marketing tool) and the companies client base is fairly small (local area). The companies main objectives are as follows. * To be profitable * To provide unrivalled value for money and customer care * To be successful and competitive * To have a larger market share in the North Cornwall area. The owner is looking to introduce e-operations as his main marketing tool in order to cut overheads by having an "electronic showroom" and increase his client base. Benefits of using E-commerce the benefits of using e-commerce are endless by launching a web page a business can get a stake in the global market as web pages are available 24-7 by most house holds and businesses in the world. ...read more.

Middle

After seeing how successful and cost effective the introduction of a simple web page is I have decided to recommend introducing a web page which will enable potential customers to view the cars which are currently for sale as this will significantly cut advertising costs for vehicles which he is selling. The owner currently advertises vehicles which he is selling in the major magazines such as exchange and mart and autotrader costing up to �50 for 2 weeks advertising. The web page which I am looking to introduce will incorporate a booking in form where customers can book their cars in to have work done this will save on the customers time and also allow the owner to regulate his work flow by knowing exactly what jobs have got to be done and whos booked in at any given time. The web page will also incorporate an online shopping service with a secure payment service to provide potential customers with peace of mind while shopping online. Potential risks and disadvantages of having a web page The first and most obvious drawback of setting up an e-operation is the initial start up cost with having to buy lots of hardware and expensive software such as Microsoft FrontPage as ng motorsport is only a small company it may want to consider buying web space of a larger company in order to save on server costs. ...read more.

Conclusion

Once the web site is set up I will subscribe to a search engine such as google and market my website on the companies vehicles. The domain name I am wanting to get is www.ngmotorsportuk.co.uk I feel that this is an easy to remember address. I am going to monitor the performance of the website by using a counter which counts how many hits the site gets from day to day. Over a 36month period I wish to go into more depth and introduce an intranet system throughout the company which I feel will be beneficial and also an electronic newsletter which will be circulated weekly informing staff of any changes taking place and a review on how the business is doing. I also wish to introduce an online booking service where customers can book in their cars for fitting or any other work doing and a part finder service so that customers can get those difficult to get parts from this company. I believe that by doing so this will give the company a competitive advantage with customer service as one of its core principles. The future I believe that with the introduction of e-activity int this company it will continue to play a significant part in the marketing of products and services and maybe in the future ngmotorsport may become a totally internet based company operating entirely online with very little overheads I believe that by doing so the company could prove to be very successful with a good market share. ...read more.

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