• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

M-Commerce and GPS Cell Phones

Extracts from this document...

Introduction

M-Commerce and GPS Cell Phones The use of GPS devices in mobile phones can allow for the tracking of both location and time data of specific users. A combination of time and location data can be utilized to create new marketing offers, such as marketing messages dependent of both position and time. If a user is out on a Saturday night about a mile away from their favorite night spot, a subscription to a night life mobile service will send the user a text message notifying them of a special time sensitive promotional offer. Based on information about past visits, the messaging server is able to create a personalized promotional offer based on the user's prior visits to the club. ...read more.

Middle

Many debates arise concerning the sharing of this information with various agencies, including both the government and law enforcement. The cell phone provider, or third party companies with business partnerships can possibly share this information without the consent of the consumer. Additionally, many most Americans are oriented strictly to talking on their phones, while users in Japan, Sweden and elsewhere are more accustomed to accessing data and conducting transactions on their mobile devices. According to GartnerG2 research director Mike McGuire, "Not everybody's ready yet." "You'll see people with their m-phone browsers who end up talking to an operator" (Wrolstad � 10). However, many companies, such as Coca Cola, Adidas, and Ford have been utilizing wireless web and short text messages to promote their products. ...read more.

Conclusion

According to Catherine McConville, sales director at SkyGo, a wireless advertising company based in Redwood City, California, the cell phone with a GPS system would allow for endless marketing opportunities. The GPS would know a consumer's location and link the phone to ads from nearby retailers. McConville theorizes that a consumer can walk into a mall and get a message from a nearby store that is conducting a sale, persuading the user to browse items ("The Cell Phone as Marketing Tool" � 14). As the idea of a GPS chip embedded in all cell phones slowly moves closer to a possibility in the United States, issues of privacy concerns and the advantages to consumers and e-commerce marketers remains questionable. However, if marketed and strategized correctly, possibilities for such technology could change the use of cell phones significantly for users across the country. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. OCR GCSE Business & Communication Task 7 Report

    Alternately, this method can improve standards, time and costs as I will not have to print as many copies. However, I will have to provide an alternative for client's who wish to join my client database. Methods such as letters, phone calls and door-to-door communications help to involve my audience

  2. Implementation of Auctions in Websphere Commerce Suite (WCS)

    In Section 2 of this paper we discuss how our design handled this issue. The second challenge was of managing performance. The main challenge here is in processing bids efficiently in an open cry auction, particularly when proxy bidding, i.e., bidding by an agent is allowed.

  1. Sales Promotion and Advertising Plan for the Web site www.sniegaklubs.lv.

    Business and World sections are mainly for trying to reach the full service target as far as it is possible with existing resources. The objective of the plan is to create the concepts, formats, and business aspects of these two new sections of www.sniegaklubs.lv Web site as well as promoting

  2. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    Apart from the convenience of going to the local shop, she may also get personal service from the shop. (Christopher and McDonald 1995, pp.26) Due to the introduction of Internet and other technological development there is new market to establish your price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work