• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

M-Commerce and GPS Cell Phones

Extracts from this document...


M-Commerce and GPS Cell Phones The use of GPS devices in mobile phones can allow for the tracking of both location and time data of specific users. A combination of time and location data can be utilized to create new marketing offers, such as marketing messages dependent of both position and time. If a user is out on a Saturday night about a mile away from their favorite night spot, a subscription to a night life mobile service will send the user a text message notifying them of a special time sensitive promotional offer. Based on information about past visits, the messaging server is able to create a personalized promotional offer based on the user's prior visits to the club. ...read more.


Many debates arise concerning the sharing of this information with various agencies, including both the government and law enforcement. The cell phone provider, or third party companies with business partnerships can possibly share this information without the consent of the consumer. Additionally, many most Americans are oriented strictly to talking on their phones, while users in Japan, Sweden and elsewhere are more accustomed to accessing data and conducting transactions on their mobile devices. According to GartnerG2 research director Mike McGuire, "Not everybody's ready yet." "You'll see people with their m-phone browsers who end up talking to an operator" (Wrolstad � 10). However, many companies, such as Coca Cola, Adidas, and Ford have been utilizing wireless web and short text messages to promote their products. ...read more.


According to Catherine McConville, sales director at SkyGo, a wireless advertising company based in Redwood City, California, the cell phone with a GPS system would allow for endless marketing opportunities. The GPS would know a consumer's location and link the phone to ads from nearby retailers. McConville theorizes that a consumer can walk into a mall and get a message from a nearby store that is conducting a sale, persuading the user to browse items ("The Cell Phone as Marketing Tool" � 14). As the idea of a GPS chip embedded in all cell phones slowly moves closer to a possibility in the United States, issues of privacy concerns and the advantages to consumers and e-commerce marketers remains questionable. However, if marketed and strategized correctly, possibilities for such technology could change the use of cell phones significantly for users across the country. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. Marked by a teacher

    Using ICT for Communication, Data, Commerce and Entertainment

    3 star(s)

    you can watch TV show with your family and friends have laughs, its also good for community?s example like when a football match is on the community can watch football together. Now days if you have a digital TV you can connect to your internet and play apps like YouTube or BBC Iplayer to watch from the internet.

  2. Development of a set of marketing recommendations, marketing mix campaign and customer care initiatives.

    Safeway distributes flyers to household near its stores to promote weekly offers and deep price cuts on some of its products. Safeway is using weekly flyers to promote its new price cutting strategy and are spending money on big cut-price deals and sales promotions.

  1. OCR GCSE Business & Communication Task 7 Report

    If I am not respectful towards my client's needs I may concede a loss of clients and a bad reputation as a business and professional company. I ensured these issues were not issued or a problem by making sure I was fully understanding the clients need's and redemptions.

  2. ICT Systems in Everyday Life: Your Local Community

    Film cameras normally shoot at 24 frames per second, while most U.S. television video footage is also interlaced - each frame is split into two sets of horizontal lines that fit together. Video is designed this way to work with the standard television format.

  1. Free essay

    Impact of ICT in Community

    The Chrome Talking Watch provides useful functions to run your daily routines more efficiently. For example, you can set up the 4 talking alarms to remind you of 4 medicine-taking time, or use the talking stopwatch to time and track your activities it's feature include Time and Date Announcement -

  2. Impact of E-Commerce.

    able to deliver the products - Create brand awareness - Find new customers - Supply better services to existing customers - Accessible - (Please refer to Appendix A - to see the different channels Woolworths provide for customers.) I have realised that Web site promotion is very important.

  1. Implementation of Auctions in Websphere Commerce Suite (WCS)

    In Section 2 of this paper we discuss how our design handled this issue. The second challenge was of managing performance. The main challenge here is in processing bids efficiently in an open cry auction, particularly when proxy bidding, i.e., bidding by an agent is allowed.

  2. Sales Promotion and Advertising Plan for the Web site www.sniegaklubs.lv.

    Introduction and background information Sniegaklubs (Snow Club) is a group of energetic and open-minded people, which has joined in this public organization with the mission to promote active and healthy lifestyle, with emphasis on snowboarding. Club's president is Ansis Egle who is one of the founders of Latvian Snowboarding Association; author of TV broadcast "EXTREME" in 1997,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work