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  • Level: GCSE
  • Subject: ICT
  • Word count: 1882

Money & Debt Corporation: Project Plan Overview

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Introduction

Money & Debt Corporation Project Plan Overview Money & Debt Corporation is a mid-size company located in Northern California. Money & Debt Corporation offers a Visa and MasterCard to its customers. Recently, the company has noticed a decline in card usage by approximately 65% of its customers. Based on this decline, management at Money & Debt Corporation initiated a phone and mail survey to its customer-base to discover the reason for decreased usage of its credit cards. The results of the survey determined that many cardholders were dissatisfied with not being able to access their account information via the World Wide Web (WWW). Cardholders commented that their other credit cards have on-line services that meet the demands of their busy life styles. Based on the results of the surveys, sr. management at Money & Debt Corporation has decided to implement a project to create a customer web site. Once functional, the web-site will allow cardholders to access their account information 24 hours a day, pay their monthly bill on line, request credit increases, update personal information, and report lost or stolen cards. The web site will also have a feature for new customers to apply for credit cards. The successful implementation of a customer web site along with effective advertising will increase card usage by existing customers, while also attracting a new customer-base. Project Objectives The objectives for the implementation of Online Credit Card services for Money & Debt Corporation are: � To expand their current operations to the WWW within six months ...read more.

Middle

The television campaign will be a national campaign that will run alongside Money & Debt's current commercials; this will help to keep Web Site marketing cost down. * Mailings: Money & Debt's mailing campaign will consist of post card flyers that will be sent to current customers. The flyers are to grab the current customer's attention and invite them to visit the new web page and take advantage of our free website features and offers. Money & Debt has set a target response of 50%. * Internet Advertising: The final marketing manner to be used is Internet advertising. Money & Debt will need to advertise on popular portals and on financial web sites. The Internet advertising must no be annoying or intrusive, but must attract attention and achieve results. Project Methodology The System Life Cycle (SLC) method will be used to accomplish the Project and all its tasks, to include the following: � To expand their current operations to the WWW within six months The method used to implement this will be to create an online forum that supports the current company standard of operations and maintains the high level of customer service available to existing customers. Money & Debt will therefore organize a project to design a website and gather all the necessary materials and equipment needed to support online customer usage. � To ensure that the web site is fully operational 24 hours a day Money & Debt will implement a training program on the routine maintenance and upkeep designed by the program initiator. ...read more.

Conclusion

This will be the vehicle for customers to enter personal data into the company database. The testing criteria for this will be: � Entering data � Retrieving entered data � Securing entered data Project management in general, is the application of knowledge, skills, tools, and techniques to describe, organize, oversee, and control the various project processes. But perhaps project management can best be described in terms of the key things that we need to do to successfully manage a project: Plan, control and manage project scope Plan, plan, and then plan some more. Project planning is the key to completing a project successfully. Creating a project plan is the first thing people need to do when undertaking any kind of project. Many clients initially view the development of a project plan as a waste of time. They feel that they know what needs to be done and they should just do it. However, they soon come to realize that a good (even a mediocre) project plan can save considerable time, money and headaches. Scope Management is another key to ensure that the project includes all the work required, and only the work required, to complete the project successfully. Controlling project scope is often one of the most difficult tasks for a project manager. A moving target is difficult to hit and improper management of scope will more then likely cause the project to fail (either it will be cancelled, run over budget, be completed late or fail to meet the needs of the stakeholders). ?? ?? ?? ?? Plan overview 1 ...read more.

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