• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  • Level: GCSE
  • Subject: ICT
  • Word count: 2277

MUJI - company overview

Extracts from this document...

Introduction

MUJI About MUJI Muji , has existed over 20 years, establishing itself as a producer of simple, affordable quality goods that are relevant to the modern living worldwide. The principle and the objective of the company is 'Good Value for Money'. They bring quality goods to the customers at affordable prices together with simple and functional design. No excessive decoration or cosmetic features. They provide daily necessities from the customer's viewpoint, including apparel household goods, stationeries, clothes, as well as food. Through the provision of such products, the company is trying to enable people to make choices about their living environments and their lifestyles. The company gives consideration to the natural resources as well as recycling, based on the idea of which are desirable for the future. The popularity of its products, sold under the MUJI brand, is sweeping the world, a global trend originating from Japan Company's Objective For their ongoing objectives, first, they want to strengthen the customer response channels so as to produce the products according to the customer's views. Secondly, to foster local (Japan) community growth and develop MUJI on a global scale. And the last one is to strive for improved communication at every level of the staff. For the medium -term objective, MUJI want to improve the shopping environment from shops to shops, to take maximum advantage of chain-store-operation responsiveness and efficiency. ...read more.

Middle

Internal communication means to communicate with its employees and workers for example through reports, memos, conference meetings etc. External Communication means to communicate with the customers, suppliers, mass media etc. There are many methods for this kind of communication such as posters, leaflets, advertisements on the TV and magazines etc. There were around 2500 employees in MUJI all over the world including approximately 600 part -time employees in the year 2002. There were 251 stores throughout the world which included directly-managed stores and licensed stores. The number of items sold increase from 3042 to 4232 from the year 1996 to 2002. About their internal communication, the staffs usually communicate with each other through making phone calls or by fax. They will make a phone call to the Head Office twice a day, one in the morning (before the shop open) and one in the evening (when the shop close) .They usually tell the Head Manager about the budget of the store, staffing, stock issues or even some personnel matters. They have newsletter every week for the staff in order to know the most recent news or strategies about the company. When they have any problems in dealing with customers or the products, they will send an e-mail to the Head Manager to ask for advice. ...read more.

Conclusion

Leaflets can be distributed to the people who are passing-by the store so as to introduce the new products or new policy to them. Muji don't have any VIP card or Reward card for their customers, if MUJI issue theses card by offering discount or free gift to the existing customers, I am sure the customers can be retained. Moreover, phone calls aren't enough between staffs and managers in communication;oral communcation often lack the considered nature of written communication ,but it does have the advantage of immediate feedback, but the spoken words or the conversation can be easily forget so they should have a meeting by a face to face communication twice or once a month. The Head Manager doesn't visit each store from time to time, he should have a visit to each MUJI store to see whether they are in a good condition or not. Bonuses should be given to the well-being staff so as to enhance the morale. For their future trend, MUJI want to enhance a more effective two-way communication between staffs and customers and a good internal communication within the existing staffs. They noticed that a good shopping environment will encourage impulse buying for customers so they will focus on the laid out in the near future.The most important thing is to develop Muji as a global company throughout the world. Nga Man Carmen Yeung Business Assignment 2 date: 25/11/2002 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. SK-II has already established as a leading brand within its' skin-care industry. By empowering ...

    6.4 Create Content and Community: Relevant content can help support your online offer, and at the same time, provide your visitors and customers' means to interact with one another, increasing repeating visits to your site. Therefore, content builds community, which establishes credibility, which generate sales.

  2. REPORT ON BRITISH AIRWAYS

    world and at the heart of British Airways world cargo global network is Ascentis, the cargo handling facility at London Heathrow airport, Ascentis was designed to provide British Airways world cargo with the most efficient operational environment for cargo handling.

  1. ICT IN ORGANIZATION

    These are more expensive and have slower recording and playback times, but they are very useful as backup devices. Jaz Disks These are a bigger version of Zip disks. They hold 1GB of data and because they hold so much data they are ideal for multimedia applications.

  2. Organisational behaviour - The Royal Mail

    Royal Mail's Chairman, Allan Leighton, said: "Royal Mail has had a stunning Christmas. A 10.6% increase in sales at Christmas in a four-week period by a mature business in a mature market is a staggering performance. "Our people have done a fantastic job and they deserve the credit for Royal Mail's record trading performance."

  1. OCR GCSE Business & Communication Task 7 Report

    This programme is also effective in helping to expand databases if needed and adapts well to help filter many different factors. Problems: The problems I had encountered whilst adjusting the query system involved being able to correctly fill in the required fields.

  2. Strategic Management of Innovation.

    population in 96 of the top 100 U.S. wireless markets (232 million potential customers). On April 4, 2000, with the official launch of Verizon Wirless, Bell Atlantic Corp. and Vodafone AirTouch Plc also announced they were planning an initial public offering of part of their wireless business.

  1. ICT Systems in Everyday Life: Your Local Community

    the physical constraints of the site, as well as the use of the right equipment. Usually they are using CCTV to prevent the crimes in different places. * How does it not meet the need? Why not? CCTV cameras at Led Bury's Recreation Ground are being hailed as a success, despite suffering from vandalism and some technical problems.

  2. ICT Final Project (Complete)

    Are there different prices for adults, children and concessions? - How many tickets are available to be sold. Is there a maximum amount for each person to buy? - A rough map of the arranged seating plan in the hall.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work