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  • Level: GCSE
  • Subject: ICT
  • Word count: 2277

MUJI - company overview

Extracts from this document...

Introduction

MUJI About MUJI Muji , has existed over 20 years, establishing itself as a producer of simple, affordable quality goods that are relevant to the modern living worldwide. The principle and the objective of the company is 'Good Value for Money'. They bring quality goods to the customers at affordable prices together with simple and functional design. No excessive decoration or cosmetic features. They provide daily necessities from the customer's viewpoint, including apparel household goods, stationeries, clothes, as well as food. Through the provision of such products, the company is trying to enable people to make choices about their living environments and their lifestyles. The company gives consideration to the natural resources as well as recycling, based on the idea of which are desirable for the future. The popularity of its products, sold under the MUJI brand, is sweeping the world, a global trend originating from Japan Company's Objective For their ongoing objectives, first, they want to strengthen the customer response channels so as to produce the products according to the customer's views. Secondly, to foster local (Japan) community growth and develop MUJI on a global scale. And the last one is to strive for improved communication at every level of the staff. For the medium -term objective, MUJI want to improve the shopping environment from shops to shops, to take maximum advantage of chain-store-operation responsiveness and efficiency. ...read more.

Middle

Internal communication means to communicate with its employees and workers for example through reports, memos, conference meetings etc. External Communication means to communicate with the customers, suppliers, mass media etc. There are many methods for this kind of communication such as posters, leaflets, advertisements on the TV and magazines etc. There were around 2500 employees in MUJI all over the world including approximately 600 part -time employees in the year 2002. There were 251 stores throughout the world which included directly-managed stores and licensed stores. The number of items sold increase from 3042 to 4232 from the year 1996 to 2002. About their internal communication, the staffs usually communicate with each other through making phone calls or by fax. They will make a phone call to the Head Office twice a day, one in the morning (before the shop open) and one in the evening (when the shop close) .They usually tell the Head Manager about the budget of the store, staffing, stock issues or even some personnel matters. They have newsletter every week for the staff in order to know the most recent news or strategies about the company. When they have any problems in dealing with customers or the products, they will send an e-mail to the Head Manager to ask for advice. ...read more.

Conclusion

Leaflets can be distributed to the people who are passing-by the store so as to introduce the new products or new policy to them. Muji don't have any VIP card or Reward card for their customers, if MUJI issue theses card by offering discount or free gift to the existing customers, I am sure the customers can be retained. Moreover, phone calls aren't enough between staffs and managers in communication;oral communcation often lack the considered nature of written communication ,but it does have the advantage of immediate feedback, but the spoken words or the conversation can be easily forget so they should have a meeting by a face to face communication twice or once a month. The Head Manager doesn't visit each store from time to time, he should have a visit to each MUJI store to see whether they are in a good condition or not. Bonuses should be given to the well-being staff so as to enhance the morale. For their future trend, MUJI want to enhance a more effective two-way communication between staffs and customers and a good internal communication within the existing staffs. They noticed that a good shopping environment will encourage impulse buying for customers so they will focus on the laid out in the near future.The most important thing is to develop Muji as a global company throughout the world. Nga Man Carmen Yeung Business Assignment 2 date: 25/11/2002 ...read more.

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