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On 1st January, 1985 we made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world.

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Introduction

On 1st January, 1985 we made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world. In our first 15 years, we have become the largest company in Europe by market capitalisation and the largest telecommunications company of its kind globally. We have a customer base of over 95 million and interests in network operators across 28 countries. Our success is based on continuing to understand the multiple benefits of mobile communications. We continue to deliver these through ongoing focused customer services and commitments to remaining at the front of innovative service developments. ...read more.

Middle

On average we continue to deliver, globally: 50 million calls per day 10 million text messages per day More than 1000 data calls per minute So, where are we going? We are entering new and uncharted territory. We are determined to remain the leading innovator in the field of mobile communications and we hope you'll be happy to come with us. The Mobile Future Is Here Vodafone will be introducing a range of exciting new services over the coming months and years. Technology Overview The development of mobile communications is commonly expressed as a series of waves or "generations". Since Vodafone introduced the first analogue mobile network (first generation) ...read more.

Conclusion

Vodafone is currently developing its 3G (third generation) network following the purchase of Licence B in April 2000 in the UK. 3G technology will enable Vodafone to offer even more advanced mobile services, for example faster, enhanced Internet Access and the ability to make mobile video calls. Alongside the development of networks, there have also been innovations in complementary technologies such as 'Bluetooth' (to connect, as well as new mobile devices, including PDAs, with enhanced multimedia features and colour screens. So, with these technologies becoming ever more complex, Vodafone is developing new service ranges that allow customers to access the services they want, without needing to understand or see the technology that enables them to do so. Look out for information on these exciting new developments over the coming months. ...read more.

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Response to the question

In summary, the report is very poor. The report is a combined mix of copied text from the internet and their own words. The report is a mesh match, and it's very difficult to read, as its a mix of ...

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Response to the question

In summary, the report is very poor. The report is a combined mix of copied text from the internet and their own words. The report is a mesh match, and it's very difficult to read, as its a mix of the two. The student should focus on writing their own words, rather than using some words from the internet. As anyone can copy and paste words into Word, and this is far from high marks. The report uses a number of 'we', although I don't quite understand what the student is talking about. For example the report states 'On 1st January, 1985 we made the UK's first mobile call.' and 'In our first 15 years, we have become the largest company in Europe'. There is no mention to who 'we' are, and this would make it quite difficult for the examiner to understand what the student is talking about. I'm going to assume, that these pieces of text are copied and pasted off a website, and the examiner will assume this aswell. This would award the student with zero marks, as this isn't their own work. The student should read what the website states, and write their own words from the information read. When reading the report, it's only possible to understand the company talked about, as the student states 'Vodafone'.

Level of analysis

The report states 'Vodafone will be introducing a range of exciting new services over the coming months and years'. Although what are the new products/services? The report should include what Vodafone plans to release in the near future, otherwise this statement is useless.

Quality of writing

The report states 'WAP', although this technical term isn't explained within the report. In addition, terms such as 'GPRS' and 'PDA's' are not explained. All technical terms should be explained, to allow the examiner to understand the report with ease.


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Reviewed by danielbeal 03/03/2012

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