• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

On 1st January, 1985 we made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world.

Extracts from this document...

Introduction

On 1st January, 1985 we made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world. In our first 15 years, we have become the largest company in Europe by market capitalisation and the largest telecommunications company of its kind globally. We have a customer base of over 95 million and interests in network operators across 28 countries. Our success is based on continuing to understand the multiple benefits of mobile communications. We continue to deliver these through ongoing focused customer services and commitments to remaining at the front of innovative service developments. ...read more.

Middle

On average we continue to deliver, globally: 50 million calls per day 10 million text messages per day More than 1000 data calls per minute So, where are we going? We are entering new and uncharted territory. We are determined to remain the leading innovator in the field of mobile communications and we hope you'll be happy to come with us. The Mobile Future Is Here Vodafone will be introducing a range of exciting new services over the coming months and years. Technology Overview The development of mobile communications is commonly expressed as a series of waves or "generations". Since Vodafone introduced the first analogue mobile network (first generation) ...read more.

Conclusion

Vodafone is currently developing its 3G (third generation) network following the purchase of Licence B in April 2000 in the UK. 3G technology will enable Vodafone to offer even more advanced mobile services, for example faster, enhanced Internet Access and the ability to make mobile video calls. Alongside the development of networks, there have also been innovations in complementary technologies such as 'Bluetooth' (to connect, as well as new mobile devices, including PDAs, with enhanced multimedia features and colour screens. So, with these technologies becoming ever more complex, Vodafone is developing new service ranges that allow customers to access the services they want, without needing to understand or see the technology that enables them to do so. Look out for information on these exciting new developments over the coming months. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Communications section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

3 star(s)

Response to the question

In summary, the report is very poor. The report is a combined mix of copied text from the internet and their own words. The report is a mesh match, and it's very difficult to read, as its a mix of ...

Read full review

Response to the question

In summary, the report is very poor. The report is a combined mix of copied text from the internet and their own words. The report is a mesh match, and it's very difficult to read, as its a mix of the two. The student should focus on writing their own words, rather than using some words from the internet. As anyone can copy and paste words into Word, and this is far from high marks. The report uses a number of 'we', although I don't quite understand what the student is talking about. For example the report states 'On 1st January, 1985 we made the UK's first mobile call.' and 'In our first 15 years, we have become the largest company in Europe'. There is no mention to who 'we' are, and this would make it quite difficult for the examiner to understand what the student is talking about. I'm going to assume, that these pieces of text are copied and pasted off a website, and the examiner will assume this aswell. This would award the student with zero marks, as this isn't their own work. The student should read what the website states, and write their own words from the information read. When reading the report, it's only possible to understand the company talked about, as the student states 'Vodafone'.

Level of analysis

The report states 'Vodafone will be introducing a range of exciting new services over the coming months and years'. Although what are the new products/services? The report should include what Vodafone plans to release in the near future, otherwise this statement is useless.

Quality of writing

The report states 'WAP', although this technical term isn't explained within the report. In addition, terms such as 'GPRS' and 'PDA's' are not explained. All technical terms should be explained, to allow the examiner to understand the report with ease.


Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by danielbeal 03/03/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Communications essays

  1. MUJI - company overview

    In 1986, overseas product development was initiated in order to expand the international MUJI network and the number of MUJI product items produced overseas. In 1987, MUJI noticed the importance of overseas production and procurement, including the factory-direct ordering and individual distribution routes .A campaign is held to boost '

  2. Internal and external methods of communications for Marks and Spencer's.

    I think the main advantage of the company is the method of E-mailing because what ever they want to know they can find out with in minutes. E.g. the branch of Ilford has a chart of profit levels and the head office wants to know about it all they have

  1. Uses of ICT.

    Computers; - in businesses are used to process and print out documents. They may be used to create professional brochures, flyers and other documents as well as for typing up reports and creating questionnaires. They can also be used to store data such as names and addresses of people in a database.

  2. Free essay

    Impact of ICT in Community

    she is at work or when she is sending her work to other member of the office. And also when Mary needs to stay in contact with her clients Mary needs to send them email daily so Braille keyboard helps her to type rather than using assistance.

  1. Impact of ICT on Society

    This can help Mr. Jean as he has clients all over the world including Australia. Net meeting will reduce costs for Mr. Jean as he would not or the company he works for will not have to pay for travel expenditure and the cost of accommodation due to the new

  2. A report on how ICT affects me as an individual, and other members of ...

    Disadvantages are that you need a good signal for sufficient usage of the phone. Your phone may not be compatible to call overseas and you may have problems connecting to the internet with a low signal. Electronic organisers and pagers can be used to send and receive short messages, reminders, calendars date and time, store memos.

  1. ICT - Impact of ICT on the way Students do things at home and ...

    Watching TV lets me relax on the sofa and laugh at comedies and even learn more. Without TV, I wouldn't be able to catch up on news very effectively. Evaluating Personal Needs: When channels aren't broadcasting my favoured TV shows, or the particular series is finished, I would have to

  2. SK-II has already established as a leading brand within its' skin-care industry. By empowering ...

    Colour and shades play an important role in this industry, and these elements are heavily influenced by fashion trends, tastes and seasonal moods. * Customized products are also increasingly popular. Consumers are no longer satisfied with ready-to-use cosmetics, and cosmetics companies satisfy their needs for "personal branding" by offering personalized

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work