On 1st January, 1985 we made the UK's first mobile call. This call was to mark the launch of the mobile industry and to transform the communications world.
In our first 15 years, we have become the largest company in Europe by market capitalisation and the largest telecommunications company of its kind globally. We have a customer base of over 95 million and interests in network operators across 28 countries.
Our success is based on continuing to understand the multiple benefits of mobile communications. We continue to deliver these through ongoing focused customer services and commitments to remaining at the front of innovative service developments.
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Peer Reviews
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Quality of writing
The report states 'WAP', although this technical term isn't explained within the report. In addition, terms such as 'GPRS' and 'PDA's' are not explained. All technical terms should be explained, to allow the examiner to understand the report with ease.
Level of analysis
The report states 'Vodafone will be introducing a range of exciting new services over the coming months and years'. Although what are the new products/services? The report should include what Vodafone plans to release in the near future, otherwise this statement is useless.
Response to question
In summary, the report is very poor. The report is a combined mix of copied text from the internet and their own words. The report is a mesh match, and it's very difficult to read, as its a mix of the two. The student should focus on writing their own words, rather than using some words from the internet. As anyone can copy and paste words into Word, and this is far from high marks. The report uses a number of 'we', although I don't quite understand what the student is talking about. For example the report states 'On 1st January, 1985 we made the UK's first mobile call.' and 'In our first 15 years, we have become the largest company in Europe'. There is no mention to who 'we' are, and this would make it quite difficult for the examiner to understand what the student is talking about. I'm going to assume, that these pieces of text are copied and pasted off a website, and the examiner will assume this aswell. This would award the student with zero marks, as this isn't their own work. The student should read what the website states, and write their own words from the information read. When reading the report, it's only possible to understand the company talked about, as the student states 'Vodafone'.